State of Agencies Survey 2025

  • State of Agencies Survey 2025

  • Thank you for taking the time to complete our short survey on the current state of the agency market in 2025. We will be choosing one lucky winner from those who have completed the survey to win a £250 donation to a charity of their choice and a £100 Amazon voucher!

  • THE MARKET AND SENTIMENT

  • Which best describes your positioning?
  • How are you feeling about the demand for your services at the moment?
  • Do you think 2025 will improve on 2024?
  • What level of growth rate is realistic for you in 2025?
  • What are the biggest challenges your agency is facing right now? (Select all that apply)
  • In your view, what will be the biggest challenge facing agencies in the next 2-3 years?

  • FINANCE AND REVENUE

  • Which category does your current revenue sit?
  • Are you seeing the cost of people:
  • What operating margin did you achieve last year?
  • What do you expect your margin to look like in 2025?
  • Have you noticed any recent changes in client budgets or spending patterns?
  • Which category does your hourly rate sit in?

  • SALES AND MARKETING

  • Have you seen an increase or decrease in new business opportunities over the past 12 months?
  • Which marketing channels have driven the most leads or clients for your agency in the last year?
  • Which sales outreach methods have been most successful for your agency?
  • How would you rate your use of marketing technologies (e.g. CRM, analytics, automation etc) to enhance your sales and marketing performance?
  • What percentage of your clients come from inbound vs outbound efforts?
  • How has the length of your sales cycle changed over the last year?
  • How has your marketing budget changed in the last 12 months?
  • How important is marketing automation to your agency's sales and marketing efforts?
  • What is the biggest challenge your agency faces in sales and marketing today?
  • What % of your revenue do you commit to marketing and sales each year?

  • OPERATIONS

  • Do you have a plan to invest in AI over the next 12 months?
  • How effectively do you track and manage workforce utilisation (i.e. how busy your staff is with billable work?
  • How often do you outsource work or hire freelancers to manage client demands?
  • How have your staffing needs changed over the last 12 months?
  • How would you rate employee retention and satisfaction at your agency?
  • How frequently do you invest in staff training and development to improve operational performance?
  • How important is automation (e.g. workflow automation, reporting, etc) to your agency's operational success?
  • How effectively does your agency manage project budgets and control costs?
  • How has your client turnover rate (clients lost) changed in the last 12 months?
  • Are you experiencing any pressures from clients?

  • CLIENTS

  • How often do you manage client satisfaction?
  • How has your client retention rate changed over the last 12 months?
  • Do you have dedicated account managers for key clients?
  • How often do you communicate with your clients on progress or performance?
  • How smooth is the client onboarding process from the client's perspective?
  • How often do you identify and pursue up-sell or cross-sell opportunities with existing clients?
  • How often do your existing clients refer new business to you?
  • Should be Empty: