Digital Marketing Diagnostics Test

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Name

First Name

Last Name

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Phone Number

Area Code

Phone Number

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Email

example@example.com

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Step 1: Do Research

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How often do you conduct market research to understand your audience and competitors?* This field is required.

Regularly, every quarter or more

Occasionally, but not systematically

Rarely or never

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How well do you understand your customer’s pain points and preferences?* This field is required.

Very well, through data and feedback

Somewhat, but it could be better

Not well, mostly guesswork

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Do you use research to adjust your marketing strategies?* This field is required.

Always, it’s a key part of our planning

Sometimes, but not consistently

No, we don’t rely on research

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Step 2: Make a Website

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How user-friendly and visually appealing is your website?* This field is required.

Very modern, easy to navigate, and mobile-friendly

It's functional but could use updates

It’s outdated and hard to use

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Does your website clearly communicate your value proposition?* This field is required.

Yes, visitors understand our offerings within seconds

Somewhat, but it could be clearer

No, it’s confusing or unclear

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How optimized is your website for speed and performance?

Highly optimized, with fast load times

It's average but could be improved

Slow and needs significant improvement

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Step 3: Build a Database

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Do you actively capture and grow your customer database?* This field is required.

Yes, we consistently add and update contact information

We capture data occasionally but not systematically

No, we don’t have a system for collecting customer data

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How well do you segment your database for personalized marketing?* This field is required.

We segment our customers based on behavior, demographics, and preferences

We have some segmentation but not extensive

We don’t segment our database

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Do you have systems to capture leads from multiple channels?* This field is required.

Yes, we capture leads from our website, ads, social media, etc.

We capture leads from some channels, but not consistently

No, we only capture leads occasionally

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Step 4: Get Found via SEO or Social Media Marketing

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How well does your business rank on search engines for your target keywords?* This field is required.

We rank on the first page for multiple relevant keywords

We rank for some keywords but not all we target

We barely rank or don’t show up at all

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How active and engaging is your social media presence?* This field is required.

Very active, with regular posts and high engagemen

Moderately active but could improve

Rarely active or not engaging

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Do you use both organic and paid efforts to drive traffic to your website?* This field is required.

Yes, we balance both effectively

We use some organic but need more paid efforts

We do little of both or none at all

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Step 5: Run Ads via Google/Meta/TikTok/LinkedIn

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Do you run paid ads to promote your business?* This field is required.

Yes, with clear goals and measurable ROI

Occasionally, but not consistently optimized

No, or we haven’t seen results from our ads

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How targeted are your ad campaigns to your ideal audience?* This field is required.

Very targeted, with specific demographics, behaviors, and interests

Moderately targeted but needs refinement

Broad or poorly targeted

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Do you regularly optimize your ads for better performance?* This field is required.

Yes, we analyze and adjust our ads frequently

Sometimes, but not consistently

No, we don’t optimize our ads

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Step 6: Grow Relationships via Chat, Email, or Email Marketing

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Do you have an automated email marketing system in place to nurture leads?* This field is required.

Yes, we use it consistently and see results

We have a system but it needs improvement

No, we don’t have an email marketing system

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How well do you follow up with potential leads via email or chat?* This field is required.

Very well, with personalized communication

We follow up occasionally but not consistently

We don’t follow up effectively

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Do you use chatbots or live chat on your website to engage with visitors?* This field is required.

Yes, and it helps convert visitors into leads

We use chat but it’s not optimized

No, we don’t use chat or it’s ineffective

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Step 7: Analyze Results and Optimize Income

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Do you regularly analyze your digital marketing performance with tools like Google Analytics?* This field is required.

Yes, we track and act on data regularly

We check data occasionally but don’t optimize often

No, we don’t analyze our results consistently

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Do you use data insights to make decisions and optimize your campaigns?* This field is required.

Always, we rely on data to refine our strategies

Sometimes, but it’s not consistent

No, we don’t use data to guide decisions

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How well do you optimize your website, ads, and marketing campaigns for income growth?* This field is required.

Very well, we frequently optimize for better ROI

Somewhat, but not as often as we should

Poorly or not at all

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Type a question