Logo/Identity Discovery

Logo/Identity Discovery
The purpose of this survey is to assist you in defining the strategy and scope of your logo and brand identity development. We will use this report framework to help guide discussions during our project kickoff meeting.
01: About the Brand
What is your brand name and the meaning behind it?
What is your brand’s mission statement? (if you have one)
How long have you been in business?
What service(s) or product(s) does your brand provide?
What pain points does your brand solve for your audience?
If you were to describe your brand in one word, what would it be and why?
What key words best describe your brand?
Who are your competitors (if applicable)?
What are your brand values?

04: Design Preferences
What are your colour preferences?
What are your typography preferences?serif font, sans serif font, slab serif font, script? Or a mixture of some?
In your opinion, what defines a successful logo?
When looking at other brands’ logos, which do you like and why?
Are there any brands’ logos you particularly dislike and why?

05: Additional Information
Is there anything else you feel we haven't covered that would be beneficial to the design process? If so, please add in here!
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