LOGO & BRANDING DISCOVERY BRIEF

BRANDING & LOGO DISCOVERY BRIEF
(Questionnaire)

We're excited to collaborate with you and bring your vision to life.

To help us tailor our services to your needs, please take a moment to complete the form below. The more details you can provide, the better we'll be able to create an accurate quote and deliver a standout final product. While it may seem detailed, the information you provide is crucial for crafting a design that reflects your goals.

Whether you have a clear vision or are just starting to explore ideas, feel free to share as much or as little as you're comfortable with.

If you're unsure about any of the questions, don't worry—you're welcome to skip them, and we're here to guide you throughout the process.

Thank you for choosing us for your branding and logo design project!

Let’s get started!

Your Contact Details

Name

First NameLast Name

Email

example@example.com

Phone Number

Please enter a valid phone number.

How did you hear about us?

Social MediaSearch EngineRecommended by a friend or colleagueOther

Your Logo Details

What is the full name of your company to be used on your branding/logo?*

Do you have a tag line?

Do you already have a website? If yes, please provide the address.

How/why did you choose your business name?

Please describe what your company does, plans to do, or the products/services it sells.

Please include the products or services you sell

Who is your target audience?

Please be as specific as you can. Include age, demographics, gender, interests etc.

What are the values and/or mission statement of your company?

Please provide at least three action words about your business. (e.g. silly, fun, kid-oriented)

Who are your direct or indirect competitors?

Please provide website links where applicable

What do you like regarding your competitor's branding/logo?

Do you have a style in mind for your branding/logo? Select all that apply:

Do you have a specific font in mind for your branding/logo? *Choosing one allows us to create a stronger, more cohesive brand for you.

I DO NOT have any specific fonts in mind.Sans Serif Fonts: Sans serif fonts do not have the small lines at the end of strokes. Examples include Arial, Helvetica, and Calibri. They are often used to convey a sense of modernity, simplicity, and cleanliness.Serif Fonts: These fonts have small lines or strokes attached to the ends of larger strokes in a letter or symbol.Examples include Times New Roman, Georgia, and Garamond. They often convey a sense of tradition, respectability, and reliability.Script Fonts: These fonts mimic handwriting and calligraphy. Examples include Pacifico, Brush Script, and Allura. They can convey elegance, creativity, and friendliness.Display Fonts: These fonts are more decorative and are used for small amounts of text. Examples include Impact, Comic Sans, and Algerian. They can convey uniqueness and are often used for emphasis.Monospace Fonts: Every character in these fonts occupies the same amount of horizontal space. Examples include Courier, Consolas, and Roboto Mono. They can convey a technical, typewriter-like aesthetic.Handwriting Fonts: These fonts mimic casual handwriting.Examples include Indie Flower, Amatic SC, and Permanent Marker. They can convey informality and creativity.Blackletter Fonts: These fonts are characterized by ornate lettering with intricate lines and are often used in newspapers and diplomas. Examples include Old English Text MT, Fraktur, and Cloister Black. They can convey a sense of history, tradition, and formality.Other

What do you want your audience to feel or think when they see your brand/logo? What key message or impression do you want it to convey?

Are there any existing brand elements, colours, words, or icons from your current marketing materials that should be incorporated into the design?

What style of logo do you envision for your brand?

If your logo requires a brandmark (icon), please describe any ideas you wish to include.

for example: line drawing, apple, eyelashes, flower s, letters, etc

Specific Color #1 (click the colour, and then select advanced).

Specific Color #2 (click the colour, and then select advanced).

Specific Color #3 (click the colour, and then select advanced).

If you don't have "specific" colours, what are your colour preferences for your logo?

for example: neutral tones, earthy greens, pastel pinks and blues etc.

What colours do you want to avoid?

Do you have any examples of branding/logos that you like?

Please include web links to the logo(s)

Your logo will be used on:

Online (Website, social media, online advertising, banner ads, etc.)Print (Business cards, gift vouchers, brochures, etc..)Merchandise ( Mugs, T-shirts, etc.)Packaging (Boxes, parcels, tissue paper etc)Clothing (T-shirts, hats, pants, etc.)Other

When do you need the final product delivered?

Date

That’s all we need for now! Thank you for taking the time to complete this form.

We’ll be in touch soon with a quotation.

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