Brand Health Check for Tradies

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Name* This field is required.

First Name

Last Name

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Email* This field is required.

example@example.com

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Position/Title* This field is required.Sharing your job title helps us tailor the assessment to your role, providing more relevant insights and recommendations.

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1.1. Does your logo, colours, and fonts look the same on your work van, business cards, website, and social media?* This field is required.e.g. Same logo on uniforms, signage, invoices

YESNO

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1.1 Answer

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1.2. Do your designs (flyers, ads, website) clearly show what your business is about?* This field is required.e.g. Highlighting plumbing, electrical, or carpentry services

YESNO

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1.2 Answer

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1.3. Does your branding stand out from other tradies in your area* This field is required.e.g. Unique logo, tagline, or colour scheme vs. competitors

YESNO

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1.3 Answer

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1. Recommendation

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1. Audit Insights

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2.1. Is your website easy to navigate on a phone?* This field is required.e.g. Buttons are big enough to tap, text is readable

YESNO

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2.1 Answer

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2.2. Do your social media posts (Facebook/Instagram) use clear, eye-catching photos of your work?* This field is required.e.g. Before/after shots, team photos, completed projects

YESNO

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2.2 Answer

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2.3. Do your website and ads look good on both phones and computers?* This field is required.e.g. Text doesn’t get cut off, images load quickly

YESNO

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2.3 Answer

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2. Recommendation

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2. Audit Insights

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3.1. Do your ads and website highlight your key services or offers straight away?* This field is required.e.g. “24/7 Emergency Plumbing” as a headline

YESNO

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3.1 Answer

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3.2. Do your flyers/ads look clean and uncluttered?* This field is required.e.g. Not too much text, clear headings, space between images

YESNO

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3.2 Answer

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3.3. Do your designs (website, social media) use the same messaging everywhere?* This field is required.e.g. Same tagline, tone, and project photos

YESNO

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3.3 Answer

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3. Recommendation

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3. Audit Insights

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4.1. Do your ads use photos/styles that appeal to your ideal customers?* This field is required.e.g. Family-friendly for home services, industrial for commercial

YESNO

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4.1 Answer

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4.2. Are your social media photos/videos the right size and format for each platform?* This field is required.e.g. Square posts for Instagram, landscape for Facebook

YESNO

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4.2 Answer

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4.3. Do your ads have a clear Call to Action like ‘Call Now’ or ‘Get a Free Quote’?* This field is required.e.g. Big button on your website, phone number in bold

YESNO

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4.3 Answer

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4. Recommendation

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4. Audit Insights

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*5.1. Do you use a consistent set of tools and software to maintain design quality?* This field is required.ie: Ensure reliable, shared tools for seamless collaboration and output.

YESNO

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*5.1 Answer

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*5.2. Are your design files organised and easy to navigate for your team?* This field is required.ie: Do you use clear naming conventions, folders, and structures for easy file access.

YESNO

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*5.2 Answer

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*5.3. Do your current design resources (fonts, icons, templates) feel modern and up-to-date?* This field is required.ie: are they visually appealing, aligned with current design trends, and still effective in representing your brand?

YESNO

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*5.3 Answer

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*5. Recommendation

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*5.Audit Insights

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*6.1. Do you have a structured process in place to gather and act on feedback throughout the design process?* This field is required.Do you gather and act on feedback through regular touchpoints and an iterative design process?

YESNO

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*6.1 Answer

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*6.2. Are key stakeholders (team, clients, etc.) actively engaged in the design process from the beginning?* This field is required.

YESNO

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*6.2 Answer

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*6.3. Are you using the right tools to facilitate collaboration, track revisions, and manage approval workflows efficiently?* This field is required.

YESNO

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*6.3 Answer

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*6. Recommendation

51

*6.Audit Insights

52

**6.1. Do you measure the performance of your designs in terms of user engagement and interaction?* This field is required.For example, do you use tools like Google Analytics, heatmaps, or social media insights to monitor how users are interacting with your designs and adjust based on this data?

YESNO

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**6.1 Answer

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**6.2 Do you regularly conduct A/B testing to evaluate design variations?* This field is required.For instance, do you test different layouts, colours, or content positioning to determine which version leads to higher conversion rates or user engagement on your website or campaign?

YESNO

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**6.2 Answer

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**6.3 Do you measure your designs’ impact on conversion rates or sales?* This field is required.For example, do you track how changes in your website design, such as call-to-action buttons or product displays, influence the number of purchases or lead sign-ups?

YESNO

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**6.3 Answer

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**6. Recommendation

59

**6.Audit Insights

60

*7.1. Are your designs mobile-friendly and easy to navigate on all devices?* This field is required.ie: Simple and optimised for touch interactions on smaller screens.

YESNO

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*7.1 Answer

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*7.2. Do you follow mobile-first principles in your design process?* This field is required.ie: Prioritise mobile layouts before adapting to larger screens.

YESNO

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*7.2 Answer

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*7.3. Do you consider accessibility features, such as colour contrast, font sizes, and screen-reader compatibility?* This field is required.ie: Do you ensure usability for visually or physically impaired users.

YESNO

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&7.3 Answer

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*7. Recommendation

67

*7.Audit Insights

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5.1. Does your website have clear buttons for booking or calling?* This field is required.e.g. “Book Online” button, phone number in header

YESNO

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5.1 Answer

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5.2. Are your contact details easy to find on every page of your website?* This field is required.e.g. Phone number in the top corner, contact form

YESNO

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5.2 Answer

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5.3 Do your ads use high-quality photos of your actual work?* This field is required.e.g. Completed projects, team in action, tools

YESNO

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5.3 Answer

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5. Recommendation

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5. Audit Insights

76

Assessment Complete!

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