Silver Level Dealer ($50K minimum spend, $5K value)
Silver Dealers receive $5,000 in core program benefits, including rewards points, manufacturer program enrollment, access to Johnstone University, support from Technical Service Advisors, in-person training opportunities, and eligibility for Prime Labor Warranties.
Gold Level Dealer ($100K minimum spend, $10K value)
Gold Dealers receive all the benefits of the Silver tier—rewards points, manufacturer program enrollment, access to Johnstone University, support from Technical Service Advisors, in-person training, and eligibility for Prime Labor Warranties—plus additional premium advantages, including:
- 5,000 Instant Points – Earn a bonus 5,000 points upon reaching $100,000 in sales.
- Marketing Support – Access to our marketing database and customizable templates.
- FTL Financing – Fall Limited-Time rebate opportunities.
- Podium – Exclusive discounts on the online sales builder platform.
- Johnstone SWAG – Upon enrollment, you’ll receive login access to our online swag store with a $250 credit pre-loaded.
Platinum Level Dealer ($250K minimum spend)
Platinum Dealers unlock our most premium level of support and rewards. They receive all benefits from the Silver and Gold tiers, plus a robust package of high-value advantages, including:
- Double Reward Points – Earn double points once the $250K minimum spend is reached.
- Exclusive Quarterly Promotions – Access special promotions available only to Platinum dealers.
- Johnstone University – Receive a $150 credit upon enrollment.
- Free Warranty Processing – Full support with no processing fees.
- Dealer Meeting – Free admission to our annual dealer meeting.
- Johnstone SWAG – Enjoy a $500 credit pre-loaded in your swag store account.
- Marketing Support – Includes dedicated marketing consultation, a $2,000 credit for direct mail campaigns, and additional funds for digital advertising.
- Dealer Trip Redemption – Points can be redeemed toward the Annual Dealer Trip.