As a general rule, learning programs win awards because they measurably address a specific Business Challenge, Opportunity or Problem (BCOP, aka the "BEE-cop"). Something broken needs to be fixed--costs are too high; sales are too low; turnover must improve--or perhaps new growth opportunities await. But there's always a catalyst - at least one key performance indicator (KPI) that needs to move up or down.
No BCOP? No need for a learning program.
Identifying the BCOP is critical to helping award judges understand your program’s origins and objectives.
Note: Keep distinct your BCOP (Business Challenge, Opportunity or Problem) from any TCOP (Training Challenge, Opportunity or Problem). A TCOP might be undersubscribed courses, learner no-shows, low feedback scores, tight turnaround times, etc. Solving a TCOP can be part of a winning L&D solution, but landing the BCOP--addressing an important business issue--is essential to a winning submission.
The questions in this section will help you document your program's BCOP.
Companion Guide Tip: Discover more about BCOPs on page 14.