Is Your Demand Generation System Built to Deliver a $1.5M+ Sales Pipeline?
Take this 3-minute assessment to see if your demand gen strategy is optimized—or if you’re leaving revenue on the table.
Q1: What is your company’s primary industry? (Select all that apply)
*
Information technology (IT) services
Software development
Hardware manufacturing
Semiconductor manufacturing
Cloud computing
Artificial intelligence (AI) and machine learning (ML)
Cybersecurity
Internet of Things (IoT)
Big data and analytics
E-commerce
Financial technology (Fintech)
Health technology (Healthtech)
Educational technology (Edtech)
Telecommunications equipment manufacturing
Telecommunications services
Wireless communications
Broadband and internet services
Satellite communications
Mobile app development
Gaming and entertainment software
Augmented reality (AR) and virtual reality (VR)
Robotics and automation
Blockchain and cryptocurrency
Quantum computing
IT consulting and management
Network infrastructure and security
Data centers and co-location services
IT outsourcing and offshoring
Consumer electronics
Wearable technology
Other
Q2: What is your company’s annual revenue?
*
Less than 10M
10M-50M
50M-100M
100M-250M
250M-500M
500M-1BN
More than 1BN
Q3: What is your role?
*
CEO / Founder
CMO / VP of Marketing
Head of Demand Gen / Growth Marketing
VP of Sales
Other
Back
Next
Q4: Have you created your Ideal Customer Profiles (ICP) based on firmographics, technographics, and intent signals?
*
No, we target broadly and adjust as we go.
We have a general ICP, but it’s not backed by data.
We use basic segmentation but don’t leverage intent signals.
We define ICP with some intent-based scoring.
Yes, we use a fully enriched, AI-driven ICP scoring system to prioritize in-market buyers.
Q5: Are you validating and enriching account data (LinkedIn, CRM, purchase intent signals) to ensure you only target sales-ready leads?
*
No, we don’t validate data.
We rely on SDRs manually finding & qualifying accounts.
We have some enrichment but lack real-time updates.
We use a mix of LinkedIn, CRM, and first-party data.
Yes, we fully automate purchase intent-driven data enrichment for precision targeting.
Back
Next
Q6: Do you have multi-touch messaging sequences mapped to the buyer journey?
*
No, we send the same message to all prospects.
We personalize subject lines, but core messaging remains generic.
We segment messaging by industry but not by buyer stage.
We have messaging for different stages but lack a structured sequence.
Yes, we run fully mapped, multi-touch sequences aligned with buyer pain points.
Q7: Are you incorporating social proof, case studies, and industry credibility into your messaging?
*
No, we mostly rely on cold outreach.
We include case studies, but not in a structured way.
We use social proof but not at the right stages.
We have a structured framework, but response rates are low.
Yes, we strategically deploy case studies & social proof to pre-sell before outreach.
Back
Next
Q8: Are you running a fully integrated ABM strategy across LinkedIn, email, paid media, and retargeting?
*
No, we rely mostly on one channel.
We use email & LinkedIn but lack integration.
We run multi-channel but sales & marketing are misaligned.
We have structured multi-touch engagement.
Yes, we execute a fully coordinated, multi-channel ABM funnel.
Back
Next
Q9: Are you using direct mail or high-value gifting to accelerate deal velocity?
*
No, we rely only on digital outreach.
We’ve tested direct mail but don’t do it consistently.
We use gifting for top-tier accounts only.
We have a structured gifting approach but lack automation.
Yes, we execute direct mail & gifting at key buyer journey touchpoints.
Back
Next
Q10: Do you have structured SDR follow-ups & CRM automation to nurture high-intent buyers?
*
No, our SDRs handle everything manually.
We follow up on some leads, but no structured process.
We have basic CRM workflows but no automation.
We use automated workflows but lack personalization.
Yes, we have full-funnel CRM automation & AI-driven lead prioritization.
Score
Submit & Get Your Score
Should be Empty: