Marketing Leadership Survey
Thank you for taking a few minutes to share your insights. This survey focuses on understanding how marketing leaders like you are tackling key challenges and setting priorities.
What is your job title?
*
CEO
CMO
VP of Marketing/Growth
Marketing Director
Head of Marketing/Growth
Other
How would you best describe the company you work for?
*
Start-up
Scale-up
Medium sized business
Enterprise
How would you best describe the environnement you work in?
*
B2B
B2C
B2B2C
How would you best describe your company's international presence?
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Selling and operating in several countries
Selling to several countries, operating from 1 country only
Exploring new international markets
Selling nationally only
How would you best describe your company's primary growth strategy?
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Sales-led: Sales teams drive growth with support from other functions
Product-led: Focus on developing a product that sells itself
Marketing-led: Branding, positioning, and campaigns drive growth
Other
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How would you rate the importance of these topics?
Adopting and keeping up with AI technology
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Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Reaching lead generation goals
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Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Defining and executing GTM strategies
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Improving the customer journey/customer experience
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Expanding into new markets/countries
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Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Adding new tools to your marketing techstack
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Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Hiring or building a team
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Developing and retaining your marketing team
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Strengthening brand positioning and awareness
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
Enhancing data quality and CRM hygiene
*
Not a priority right now
1
2
3
4
Top prirotity
5
1 is Not a priority right now, 5 is Top prirotity
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How challenging do you find these topics?
Attribution and measuring marketing ROI
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
Doing more with reduced or limited budgets
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
Aligning with Sales or Rev Ops
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
Communicating effectively to C-Level/Board members
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
Proving the value of brand marketing
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
Differentiating from competitors in crowded markets
*
Not challenging at all
1
2
3
4
Extremely challenging
5
1 is Not challenging at all, 5 is Extremely challenging
What other major challenges do you expect to face in the next 6 to 9 months?
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How many direct or indirect reports do you manage?
*
If you had extra budget to hire, what role would you prioritize?
*
Thinking about your last hiring experience, which challenges did you face?
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Too many applications to review thoroughly
Most applicants didn’t meet requirements
Not enough applicants
Hard to assess candidates’ skills
Hard to find someone who fits the company culture
Other
When hiring, how do you usually manage the process?
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Handle it myself
Supported by HR/Talent Acquisition team
Work with a recruitment agency
Supported by both HR and a recruitment agency
Other
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How do you prefer to keep up to date with marketing trends?
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Exchange with peers
Listen to podcasts
Attend webinars
Attend events
Read articles
Paid training/courses
LinkedIn posts and comments
Research reports and whitepapers
Other
Would you be open to joining a webinar or podcast as a guest speaker to share your inisghts?
*
Yes, webinar or podcast
Yes, webinar only
Yes, podcast only
No
Name
*
First Name
Last Name
Email
*
example@example.com
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