CAP Digital - Online directory
In 2020 through 2021, during and after the COVID-19 pandemic, Caribbean American Passport News Magazine made a strategic effort to build our digital presence to support our clients.
This effort required a major investment in refocusing our online presence including our website, which averages 600,000 hits per month, and our email database which now includes a database of over 1 million active email addresses all focused in the Florida market.
Over the years, pre and post COVID-19, we have seen the changing of the informational engagement platforms. We have seen Instagram, Twitter, Tik Tok, Facebook, YouTube, WhatsApp and many others change to engagement portal. There has been a significant switch in the engagement portal or platform, more than 90% of social media engagement happens via cell phones, with a small percentage occoring on computers.
While our print publication still has it's readers, our online/digital engagement has expanded by over 293.5%.
We have revisited and redeveloped our Media engagement package to provide our clients and service new clients with our new introduction of our Online Directory with starting packages as low as $50 per month.