Brand Loyalty in the Streaming Platform Sector
You can only select one answer
1. What is your gender?
1. Male
2. Female
3. Other
2. What is your age?
1. 15-29
2. 30-49
3. 50-59
4. 60+
3. What is your household status?
1. live together with spouse/cohabitant
2. live together with spouse/cohabitant and our child/children
3. live alone
4. live alone with child/children
5. live with parents
6. live together with roommate
4. Which of these advertising methods has the strongest and most frequent influence on you?
1. Social media ads
2. User-created posts on social media
3. TV commercials
4. Email marketing
5. Word-of-mouth
5. Have you been subscribed to any streaming service in the past three months, including currently?
1. Yes
2. No
Please choose your level of agreement with the following statements (1-5):
Rows
Totally Disagree
(1)
Disagree
(2)
Neutral
(3)
Agree
(4)
Totally Agree
(5)
Our choice of a streaming platform is a very important decision
Buying a streaming platform’s subscription requires a lot of thoughts
It’s not a big deal if a wrong brand of streaming platform subscription
is chosen
I can’t think of many differences between the major brands of streaming
platform’s subscriptions
To me, there are big differences between the various brands of streaming
platform
A streaming platform is a streaming platform, most brands are basically
the same
If a brand of streaming platform subscriptions other than the one I
usually purchase was on sale, I would probably buy it
If my favorite brand of streaming platform wasn't available for subscibtion, I would rather postpone my purchase than trying another brand
Buying a streaming platform’s subscriptions, I would rather stick with a
brand I usually buy than try something else
I enjoy buying another brand of a streaming platform just to get some
variation in my purchases
I prioritize the quality of content on streaming platforms over the
amount available.
I prefer watching high-budget content.
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