Beverage Policy & Coca Cola Partnership
Coca-Cola is the exclusive provider of non-alcoholic beverages at Whoop-Up Days 2025. No competing brands are allowed. Limited exceptions (e.g., lemonade, slushies) may be granted only to West Coast Amusements or at the sole discretion of Lethbridge & District Exhibition (LDE). Vendors will be notified of any exceptions before application approval.
All pre-packaged, bottled, or canned non-alcoholic beverages must be purchased exclusively through LDE. Details on the ordering process will be provided in the Welcome Package closer to the event.
Each food truck will receive a stand-up Coca-Cola cooler to keep beverages ice-cold and easily accessible. Vendors must power the cooler using their truck or generator unless they have purchased event power. To request an opt-out, vendors must email whoopupdays@agrifoodhub.ca—however, requests are subject to approval and will not result in a discounted rate.
Food trucks are NOT permitted to sell alcoholic beverages.