CARE Trade CY2025 Application

CY2026 Nomination Form
At KeHE, We SERVE to Make Lives Better™ is not just a tagline. Rather, it’s an unshakeable core value-an essential part of the fabric that makes us who we are.

KeHE CAREtrade™ broadens this reach to our supplier community with the mission of identifying and promoting a set of brands that advance a higher purpose than commercial success and is aligned with our dedication of serving to make lives better. CAREtrade’s purpose is to increase awareness of and sales for brands that live KeHE’s values.

APPLICATION DEADLINE: MAY 16, 2025

Please reach out to Amanda.Davio@kehe.com with any questions. Thank you for your efforts to help relieve human suffering.
Your Full Name:

First NameLast Name
Your Title:
Your Email Address:
example@example.com
Your Phone Number:
Please enter a valid phone number.Format: (000) 000-0000.
Supplier Information
Supplier Name:
Supplier ESN:
Brand(s):
Category:
Use ctrl to select multiple
Website:
Certifications
YesNo
YesNo
Other certifications:
Current Business
What are your annual sales at KeHE?
How large is your sales force?
Please list any brokers you work with and the region they cover:
List any significant retailers you sell direct:
YesNo
What distributor(s) and in what regions?
Provide information on any retailers with which you have exclusive offerings & when they end:
YesNo
Please explain:
YesNo
Marketing
YesNo
NaturalGroceryChainIndependent
Summer Show 2026Holiday Show 2026I do not plan to attend any KeHE show in 2026
YesNo
Your Contribution to the Community
% or $ of Profits of which are invested in your philanthropic activities:
What is your company mission?
How does your program aid in the relief of human suffering?
How do you quantify your impact?
How do you financially support your mission?
Please feel free to share anything else that you would like the Committee to know about your organization:
Please provide a retailer ready PowerPoint presentation on your brand

Cancelof
Should be Empty:

Adult Non Alc, Cocktail Mixers
Asian, Indian, Frozen Asian, Thai
Baby
Baking/SS Dessert
Breakfast
Bulk
Coffee/Tea
Condiments, Salad Dressings
Confections/Candy
Cookies, Crackers
Dairy
Fresh - Bakery
Fresh - Deli, Foodservice
Fresh - Meat, Seafood
Fresh - Specialty Cheese, Dairy Alternatives, Fermented, Charcuterie
Frozen (Entrée, Appetizer, Dessert, Baked Goods, Other)
Frozen Fruit/Vegetable/Potato
Functional Beverage (Energy, Sports Beverage)
Health/Beauty Care
Hispanic, Tex-Mex, Frozen Hispanic, Kosher, Caribbean
Household Cleaners, General Merchandise
Italian, Mediterranean, Middle Eastern, European
Nut Butter, Jams/Preserves
Nutrition Bars
Oil, Vinegar
Pasta, Pasta Sauce
Pet
Pickle/Pepper/Olive
Refrigerated Beverages, Refrigerated Juice, Non-Dairy Bev
Rice/Prepared
Shelf Stable Beverages (Water, Soda, RTD Coffee/Tea)
Shelf Stable Fruit/Vegetable
Shelf Stable Meat/Seafood
Shelf Stable Salsa/Dip/Hummus
Snacks (Alternative, Salty, Jerky/Meat Snacks)
Soup/Broth
Spice/Seasoning
Sports Nutrition, Superfoods, and SHOTS
Sweeteners
VMS, Herbs, Wellness Nutrition

Organic
Gluten Free
Keto
Whole30
Paleo
Vegan
Plant-Based
Kosher
Non-GMO
Fodmap
B-Corp
Fair Trade
Women Owned
Veteran Owned
Ethnic Minority Owned
Gay, Lesbian, Bi-Sexual or Transgender Owned
Disability Owned
EcoCert
EcoCert Organic
COSMOS
COSMOS Organic
NSF Certified
EWG Verified
Other

CY2026 Nomination Form

Supplier Information

Certifications

Current Business

Marketing

Your Contribution to the Community