October 2025 Chain-Of-Secrets Event Logo
  • Chain-Of-Secrets

    Event Registration
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  • Spots are limited. Reserve your spot today!

    Please fill name and contact information of attendees.
  • Spouse Registration

    Please fill out the following information that will be used to send communications and for name badge
  • Presenter Registration

  • Sponsor Registration

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  • Please reach out to Kasidee, kbigham@usafinancial.com, with any questions related to this event. Communications for logistics and set up will be available by September 15th. 

    If you are bringing a colleague please have them register as well. 

  • Travel Questions

    Please confirm the following for your lodging needs
  • Note to USA Financial team:

    If you require lodging arrangements please select the flexible room type option  

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  • Please select the calendar icon or type the date in the check in or check out box if you plan to arrive earlier or depart later than the standard dates. 

  • Options above are based on peak room block availability for check in on 10/1 & check out on 10/3. We will do out best to accommodate your request; however, room selection is based on availability and not guaranteed. 

  • Travel Tip!

    When booking your flights, be sure to consider the event schedule and time zone difference. Grand Rapids, Michigan follows Eastern Time (ET). To ensure you arrive in time for the event's start, plan your arrival flight to land before the event's opening session and your departure flight to take off after the closing session. We suggest departures on Friday, October 3rd, after 2:00 pm ET. Please forward your flight details to Kasidee at kbigham@usafinancial.com. This will be used to notify the hotel of your arrival.
  • Meetings Questions

    Please confirm your attendance for the following meetings and activities
    • Agenda 
    • Wednesday, October 1st - Embassy Suites Ballroom 

      Chain-Of-Secrets Day 1

      1:00 PM - 5:00 PM 

      Welcome Reception - SILVA 

      5:30 PM - 8:30 PM | (0.4 mile - 8 minute walk) | Roundtrip shuttle 

      Thursday, October 2nd - Embassy Suites Ballroom 

      Chain-Of-Secrets Day 2

      8:00 AM - 5:00 PM 

      Evening Reception - Frederik Meijer Gardens and Sculpture Park

      5:30 PM - 8:30 PM* | Shuttle boarding 5:15 PM & 8:15 PM

      * USA Financial guests have access to open areas of the park until 11:00 PM

      Friday, October 3rd - Embassy Suites Ballroom 

      Chain-Of-Secrets Day 3

      8:00 AM - 1:00 PM

       

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