Join Cyndy in her insightful 3-hour workshop as she discusses the financial aid changes and unravels the complexity of college affordability. This webinar provides insights into Strategic Enrollment Management and its essential role in college admissions and affordability. Cyndy will walk you through the pivotal use of merit scholarships, demonstrate tailoring college affordability to a unique family circumstance, and share case studies. Receive a presentation you can offer to parents or other interested parties. This workshop is a must-attend for anyone seeking to understand the often daunting landscape of college finance.

 

Follow up

Wrap everything up with a 1:1 session with Cyndy McDonald after the session.

Workshop Meeting Time:   8:30 am - 11:30 pm Pacific time/11:30 pm - 2:30 pm Eastern time

Registration Limit:  15 participants in each session

Registration Fee:  $195.00 

INCLUDES: Access to Public folder of Resources including an annotated list of Assessments, including links. A 60 minute 1:1 consultation with Cyndy McDonald as a follow up.

Workshop Agenda

 

Strategic Enrollment Defined
What exactly are colleges doing behind the scenes to shape their student body?

Learn about the enrollment landscape and dive into the power of Strategic Enrollment Management (SEM). by aligning admissions, financial aid, and student success initiatives with institutional goals?Learn about the enrollment landscape and dive into the power of Strategic Enrollment Management (SEM). How can colleges strategically design their student populations 

Strategic Enrollment In Action
How do colleges turn strategy into action when shaping a class?

Cyndy will turn back the cover to show you how colleges implement SEM in dynamic, real-world ways. You’ll gain fresh insight into what’s driving institutional decisions.

Calculating Need and Merit Based Aid
Do you know how colleges really calculate what a family pays—and what they offer?

Can you break down the numbers behind the dollars? Learn how colleges evaluate financial need, award merit aid, and package offers to reach their institutional targets. We’ll demystify the calculations and show you how to translate complex formulas into clear guidance for the families you support.

Appealing Award Protocols
What happens when a family receives an aid offer that just isn’t enough?

When the first offer isn’t the final answer—appeals matter! When should a family appeal? What goes into a successful appeal? You can confidently walk families through the award reconsideration process, from knowing when and how to appeal to crafting compelling requests. You’ll leave empowered to advocate effectively while understanding how colleges make these high-stakes decisions.

Key Objectives and Learning Outcomes

•  A clear understanding of how colleges approach enrollment and financial aid

• Real-world strategies to support students in making informed decisions

• Tools for guiding families through appeals with professionalism and impact