TrueTrace Producer Survey
Your feedback will help shape a cattle identification solution that simplifies management, improves traceability, and works seamlessly for your operation.
Name
First Name
Last Name
Ranch Name (if applicable)
Phone Number
Please enter a valid phone number.
Format: (000) 000-0000.
Email
example@example.com
Date
-
Month
-
Day
Year
Date
Operation Overview
Please select all answers that apply to each question
What type of operation do you run?
Cow-Calf
Stocker
Feedlot
Dairy
Other
If you selected other, please briefly describe your operation
How many cattle do you manage annually?
1-500
501-5,000
5,001-15,000
15,001+
What identification methods do you currently use?
Visual Tags
Electronic ID (EID/RFID)
Branding
Tattooing
Other
If you selected other, please briefly describe
Are you enrolled in any value-added or traceability programs?
Yes
No
If you answered yes, please list out programs
Identification & Management Challenges
Please select all answers that apply to each question
What are the biggest challenges with your current identification system?
Lost/missing tags
Cost of tags and replacements
Labor-intensive application process
Difficulty retrieving and utilizing data
Other
If you selected other, please briefly describe
How often do you experience lost EID/RFID tags?
Rarely (less than 5%)
Occasionally (5-15%)
Frequently (15-30%)
Very Often (30%+)
Do you track the financial impact of lost or missing IDs?
Yes
No
Unsure
What steps do you take when an ID is lost?
How do lost tags impact your operation?
Cattle lose eligibility for programs
Additional labor and costs for re-tagging
Loss of animal history and data
Disruptions in management and traceability
No significant impact
What is the most frustrating part of cattle identification today?
Data Collection & System Integration
Please select all answers that apply to each question
What system(s) do you currently use for cattle record-keeping?
Handwritten records
Excel/Spreedsheets
Herd Management Software (e.g., CattleMax, Performance Beef, etc.)
Custom or proprietary system
None
How do you currently retrieve and use cattle identification data?
What challenges do you face with data access and software compatibility?
How easily can you share cattle records with others across the supply chain?
Very Easily
Somewhat Easily
Difficult
Impossible
How Important is the ability to export data easily (e.g., Excel, other software)?
Critical
Important
Somewhat important
Not Important
Evaluating a Biometric ID Solution
Please select all answers that apply to each question
If a fixed camera system could automatically scan cattle in the chute and create a permanent digital profile, how valuable would that be for your operation?
Extremely valuable
Somewhat valuable
Neutral
Not valuable
What concerns if any, would you have about using cameras to identify cattle?
Reliability of the technology
Cost of implementation
Integration with current systems
Privacy or security concerns
No conerns
Other
If you selected other, please briefly describe
Would you want to access cattle data through a mobile app?
Yes
No
Maybe (I need more information
What features would make a new identification system easy to use?
Adoption & Next Steps
Please select all answers that apply to each question
How do you typically learn about new cattle technology?
Industry events/conferences
Peers and other ranchers
Social Media
Trade magazines/websites
Other
If you selected other, please briefly describe
Would you be interested in participating in a pilot program for biometric identification?
Yes
No
Maybe (I need more information)
If you could improve one thing about cattle management technology, what would it be?
What's the best way for TrueTrace to stay in touch with you?
Email
Phone call
Text message
Industry events
Other
If you selected other, please briefly describe
Submit
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