WEBSITE CONTENT PLANNER

CONTENT PLANNER
All pages must be filled out completely with all the text that you want on your website. If you are not ready with all of your text, your pages will have missing content.
STEP 1: PLANNING YOUR HIGH CONVERTING WEBSITE
COPYWRITING TIPS:

Remember as you plan, write and hone in your brand voice that you are speaking directly to your dream client! If you need help with Copywriting, use the prompts under each section in ChatGPT for suggested copy.

Remember the 4 C's: Clear, Concise, Compelling, and Credible. Keep your writing easy to understand and to the point.

Speak directly to their struggles and address any resistance of what might get in their way of saying yes to your service:

"I don't have time." or "I don't have the funds." or "That won't work for me."

PHOTOGRAPHY TIPS:

I recommend using a professional branding photographer who can take a variety of photos of you in different settings, showing your personality, your style and the environment you work in. Bonus if the branding photographer can take "extra" shots that we can use in the website as backgrounds or as textures like hands on a keyboard, that match with your aesthetic. Keep in mind the color palette when doing photo shoots. I can also use free stock images provided by squarespace based on the industry provided, but it is HIGHLY recommended to include your own photography content. If you need photography referrals please let us know and we can provide some for you!
STEP 2: START WITH YOUR BRAND MESSAGE
WHAT IS THE MISSION/VISION OF YOUR COMPANY? What is the reason you started your company and why do you do what you do?
WHO IS YOUR IDEAL CLIENT? This is your best client or customer, the one you love to work with and gets you excitedto work. What do you know about them? What are some important characteristics?
WHO IS YOUR COMPETITION? List other brands who are similar to you?
How do you fulfill the customers needs in a better more innovative way than your competition?
BRAND PERSONALITY? List several adjectives you would use to describe your brand and how you want your audience to remember you. Here are some examples; Professional, down to earth, approachable, artistic, bold, bright, calm, businesslike, cheerful, contemporary, creative, delicate, earthy, elegant, energetic, exciting, fashionable, formal, friendly, fun, helpful, nostalgic, playful, quality, relaxing, informal, industrial, futuristic, modern, natural, serious, sleek, sophisticated, strong, stylish, upbeat, urban, vintage, youthful, wise, trustworthy, unconventional.
WHAT VISUALS (PHOTOS, COLORS) COMMUNICATE THOSE BRAND WORDS THE BEST?
You can create a inspirational Pinterest board using your brand words to find photos and colors that communicate those words and your brand. Example searches for pins can be; feminine high end luxury color palette, Feminine all natural down to earth fonts, You can also include photos and fonts that inspire you Leave the url to your Pinterest board below. Try to find between 10-20 images.
WHAT IS THE GOAL OF YOUR WEBSITE? What call to action buttons do you need to be prominent throughout your website?
YOUR ELEVATOR PITCH (BRAND STATEMENT) What you do who you serve and the transformation you deliver?
Please upload as many photo files to be used in the website to help with brand messaging. PLEASE MAKE SURE THESE ARE YOUR OWN PHOTOS.

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STEP 3: NAVIGATION & LINKS
LIST YOUR MAIN MENU LINKS. Keep this under 6 main items for a standardsized website: For example; About, Services, Blog, Portfolio, Contact
LIST YOUR BOTTOM MENU LINKS: Repeat main menu, contact info, any additional pages that aren't needed in the top menu
SOCIAL MEDIA LINKS
DOMAIN NAME REGISTRAR PROVIDER? You can register your domain name through Squarespace or another hosting company if you do not have one already.
PRIVACY POLICY
If you operate a business and collect personal data like email addresses it is illegal NOT to have a privacy policy and very advisable to have a terms of service. You can use a freebie version for the time being but I highly recommend getting one by a lawyer. If you do not have one I can create one for you.
TERMS of SERVICE
If you sell digital products or services it's always advisable you include your terms of service. This includes your return policy shipping policy turnaround time and any details pertaining to your products and services. If you do not have one I can create one for you.
STEP 4: EMAIL OPT-IN INFO (OPTIONAL)

If you plan to collect emails through an email opt-in or lead magnet, you need to use an email management system. Squarespace also offers a beginner email list service for an additional monthly fee
YOUR EMAIL MANAGEMENT PLATFORM LOGIN INFO
example@example.com
YOUR LEAD MAGNET OPTIN
NAME OF YOUR EMAIL LIST TO CONNECT TO LEAD MAGNET
example@example.com
WILL YOU HAVE AN AUTOMATED WELCOME EMAIL? If so leave the welcome email text below
STEP 5: THE HIGH-CONVERTING HOMEPAGE

Keep wording concise and easy to understand. Remember, we only have seconds to capture their attention. Use ChatGPT if you need help with each section.
TOP HEADER? Short captivating sentence that tells what you do and who you help Add a call to action ie work with me download my freebie
CREDIBILITY? Any awards credentials podcasts certificates or credible business names associated with
ADDRESS YOUR CLIENTS STRUGGLES & CHALLENGES
ADDRESS YOUR CLIENTS OBJECTIONS THEY MIGHT HAVE? For example, what would you say to convince the value of your service if they say "I dont have time", "I don't have the funds", or "That won't work for me"?
THE SOLUTION TO THEIR PROBLEMS: YOUR SERVICES OR PRODUCTS?List of your main services with buttons or calls to action under each
1-3 testimonials for the homepage are all that's needed
TESTIMONIAL 1
TESTIMONIAL 2
TESTIMONIAL 3
WILL YOU HAVE A BLOG? 1-3 FEATURED BLOG POSTS (OPTIONAL)

If you will be blogging and that is a major part of your website, make sure to highlight your top blog posts on your homepage. List your featured blog posts below.
MINI ABOUT YOU SECTION? This is not your about page but a short paragraph that tells people who you are and why you are the right person to help them. This will link them to your official about page
ABOUT PAGE? Share your story and how your expertise helps your ideal audience. REMEMBER TO KEEP THIS AUDIENCE FOCUSED USE THIS AS AN OPPORTUNITY TO LET THEM GET TO KNOW YOUR MISSION VISION OF YOUR BUSINESS
Please upload any photos of YOU for the about page.

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WHAT IS YOUR CALL TO ACTION AT THE END
SERVICES PAGE: ADDRESS THE FRUSTRATIONS AND STRUGGLES OF YOUR CLIENT
Please upload any photos of your services or you performing your services below.

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LIST YOUR SERVICES AND SHORT PARAGRAPH ABOUT HOW IT SOLVES THEIR PROBLEM INCLUDE PRICING
WHAT QUESTIONS WOULD THEY HAVE ABOUT WORKING WITH YOU/PURCHASING YOUR PRODUCTS?
LIST OUT EASY STEPS TO WORK WITH YOU
Make it easy for your users to connect with you. How can your ideal client take the first step? for example, would you prefer a Form, Email, Phone, or Book Appointment?
What fields do you need in your contact form? i.e Name, Email, Message
If you'd like any other additional info to be added on a designated page, please input that below.
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CONTENT PLANNER

STEP 1: PLANNING YOUR HIGH CONVERTING WEBSITE

STEP 2: START WITH YOUR BRAND MESSAGE

WHAT VISUALS (PHOTOS, COLORS) COMMUNICATE THOSE BRAND WORDS THE BEST?

STEP 3: NAVIGATION & LINKS

PRIVACY POLICY

TERMS of SERVICE

STEP 4: EMAIL OPT-IN INFO (OPTIONAL)

STEP 5: THE HIGH-CONVERTING HOMEPAGE

WILL YOU HAVE A BLOG? 1-3 FEATURED BLOG POSTS (OPTIONAL)