2025 Listener Survey

1

My gender is (pick one)

Female

Male

Non-binary

Other

4

Other (please specify):

5

Where do you reside (pick one)?

Rest of the world

Canada (outside of Alberta)

Alberta (outside of Calgary)

In Calgary (specify neighbourhood on the next page)

6

What Calgary neighbourhood do you reside in?

8

Are you currently, or have you ever been, associated with the University of Calgary as any of the following?

Never have I ever

U of C Alumnus

CJSW Volunteer

CJSW Staff

Current Student

U of C Faculty or Staff

Other (specify on next page)

9

Other (please specify):

11

On average, how much time do you spend listening to CJSW Radio every week (pick one)?

Less than one hour

1-4 hours

4-8 hours

8-16 hours

16-30 hours

30+ hours

13

Other (please specify):

15

Other (please specify):

18

Why do you turn CJSW on?

I want to discover new music

I want to listen to a specific podcast/spoken word segment

I want to discover new personalities

I want to listen to a specific program

Other (specify on next page)

19

Other (please specify):

20

Why do you turn CJSW off?

My schedule/life doesn't allow it

I don't care for the banter

I don't care for the music

I don't care for a spoken word segment

The app/website isn't working properly on my device

Other (specify on next page)

21

Other (please specify):

22

What motivates you to text the booth?

I want to feel like I'm part of the community

To enter a giveaway

To make polite conversation with the DJ

To request a song

To offer constructive feedback

To learn more about what's playing

Other (specify on next page)

I don't text in

23

Other (please specify):

24

Would you be open to text/SMS updates about CJSW?

YESNO

25

How do you listen to CJSW?

90.9 on the FM dial

CJSW.com

A podcasting platform (Apple Podcasts, etc.)

The CJSW app

A third-party radio streaming service

26

What other platforms do you use to listen to music/podcasts?

Other Calgary radio stations (CKUA, CBC, commercial stations)

Online radio stations (Canadian) (CKUT, CiTR, n10.as)

Online radio stations (International) (KEXP, NTS)

Spotify

Apple Music

Youtube

Physical media (vinyls, tapes, CDs)

Other (specify on next page)

27

Other (please specify):

29

Other (please specify):

31

Other (please specify):

32

How often do you seek out businesses that you heard about on CJSW Radio (pick one)?

Very frequently

Somewhat frequently

Occasionally

Somewhat infrequently

Very infrequently

34

How often do you seek out events that you heard about on CJSW Radio (pick one)?

Very frequently

Somewhat frequently

Occasionally

Somewhat infrequently

Very infrequently

36

How often do you seek out music that you heard on CJSW Radio (pick one)?

Very frequently

Somewhat frequently

Occasionally

Somewhat infrequently

Very infrequently

37

If CJSW were to offer a supplement to the Friends Card geared towards providing our donors with discounts to the local events & festivals that we partner with, would you be (pick one):

More likely to donate

Just as likely to donate

Less likely to donate

38

Why would you have concerns about this product?

39

Which of the following CJSW partnerships would you be most interested in (pick one)?

A major Canadian apparel brand (John Fluevog, Herschel)

A major Canadian sports organization (i.e. a skill hill, a major sports team)

A major Canadian non-profit (TIFF, Pop Montreal, NFB)

A major Canadian digital brand (Wealthsimple, Wattpad)

None of the above

40

All answers are completely anonymous, and this is a safe space to offer your opinions. Is there any other feedback about CJSW that you'd like to share?