Important Questions For You
To effectively represent your brand, it's essential for us to gain a deeper understanding of your institution.
Hubspot Deal Name
*
School Name
*
Please select the client's school type
*
Charter
K to 12
Higher Ed
Vocational
Name
*
First Name
Last Name
Email
*
example@example.com
Services
Please select which services are part of your subscription:
*
Pay-Per-Click (PPC)
Virtual Adviser
Website
Program Details
Please review the list of programs to market. To remove a program, clear the text in its “Program Name” field and type in the program you would like to add to market.
Program 1 Details
Program Name
Next Start Date
Key Features
Program 2 Details
Program Name
Next Start Date
Key Features
Program 3 Details
Program Name
Next Start Date
Key Features
Program 4 Details
Program Name
Next Start Date
Key Features
Program 5 Details
Program Name
Next Start Date
Key Features
Any additional programs to market:
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Services setup
Virtual Adviser
We will create accounts for your staff. Any staff member who will be receiving Virtual Adviser lead notifications needs to have a User Account. Please specify the staff members that should have access to view results:
*
Would you like us to place our elements on your website?
Yes, we will give you access to our website
No, our team will modify the website
What title do you refer to your admissions staff as?
Admissions Representative
Advisor
Consultant
Admissions Advisor
Admissions Consultant
Other
What do you call the admissions interview? In essence, what “Next Step” does someone take with you, where they meet with an admissions person either online or in person.
Tour
Appointment
Meeting
Consultation
Other
Are you offering your tour online, in-person, or both?
Online
In-person
Both
How many leads do you currently receive per month?
Roughly where do current leads come from? (e.g., 50% website, 30% paid ads, 20% social)
What is your average enrollment time? (from inquiry to enrolled)
How do you refer to your school in your advertising? Do you use abbreviations?
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PPC
Note: Programs to market for PPC may be different from the website or VA. We don’t always market all programs for PPC. Please review the list below of programs to market for PPC. To remove a program, clear the text in its “Program Name” field and type in the program you would like to market.
PPC Program 1 Details
Program Name
Launch Date
Key Features
PPC Program 2 Details
Program Name
Launch Date
Key Features
PPC Program 3 Details
Program Name
Launch Date
Key Features
PPC Program 4 Details
Program Name
Launch Date
Key Features
PPC Program 5 Details
Program Name
Launch Date
Key Features
For any PPC programs not listed please add them below:
What is your monthly budget for paid advertising? (Please specify the currency.)
Which geographic areas should we target with your ads?
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Media Assets
Please share any approved photos or media assets (e.g., campus, classrooms, students, staff) that we can use for your website and ads. You can either provide a folder link here (Google Drive, Dropbox, etc.) or upload files below:
Folder Link
Browse Files
Drag and drop files here
Choose a file
Cancel
of
Account Access - Google Analytics and Tag Manager
Do you have a Google Analytics account?
Yes
No
Please invite 50thparallel@gmail.com AND seo@enrollmentresources.com to be an administrator
Yes we will add both email addresses as an administrator
What email should we set the account up under?
example@example.com
Do you have a Google Tag Manager (GTM) account?
Yes
No
Please invite 50thparallel@gmail.com AND seo@enrollmentresources.com to be an administrator
Yes we will add both email addresses as an administrator
What email should we set the account up under?
example@example.com
Account Access - Google Search Console
Do you have a Google Search Console (GSC) account?
Yes
No
Please invite 50thparallel@gmail.com AND seo@enrollmentresources.com with "Full" permissions
Yes we will add both email addresses with "Full" permissions
What email should we set the account up under?
example@example.com
Account Access - Google Ads
Do you have a Google Ads account?
Yes
No
Please provide the 10-digit Customer ID to link to:
Do you have administrative access to approve access?
Yes
No
Technical Details - Domain and Hosting
A Domain Register is where your website name (like yourschool.com) is registered and managed. Examples include GoDaddy, Google Domains, or Namecheap.
Please provide details of your Domain Registrar:
What is your preferred method for giving us access to your domain registrar?
Create a temporary admin account and invite devteam@enrollmentresources.com
Send credentials/password using Enrollment Resources' secure method
Other
Where is your DNS hosted? (Note: ".edu" domains have a different DNS Hostfile location, as Educause does not offer this service. )
What is your preferred method for giving us access to your DNS?
Create a temporary admin account and invite devteam@enrollmentresources.com
Send credentials/password using Enrollment Resources' secure method
Other
Website Access
Please provide website login credentials:
What is your preferred method for giving us access to your website?
Create a temporary admin account and invite devteam@enrollmentresources.com
Send credentials/password using Enrollment Resources' secure method
Other
We need access to your website’s hosting/server. Please provide:
What is your preferred method for giving us access to your website's hosting/server?
Create a temporary admin account and invite devteam@enrollmentresources.com
Send credentials/password using Enrollment Resources' secure method
Other
Contact Information
Who is responsible for approving changes to your website?
*
First Name
Last Name
Title
Email
*
example@example.com
Who is the technical contact for coordination?
First Name
Last Name
Title
Email
example@example.com
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CRM and Lead Management
How would you like to receive leads?
CRM
Emails
Other
Please provide the email addresses of each person that should receive lead notifications:
We typically send First Name, Last Name, Email Address, Phone, Program, Campus (if applicable) and our VA URL as fields to your CRM. If you have any additional fields, please mention them below.
What notification/integration/CRM do you use? (Select all that apply)
HubSpot
CampusLogin
LeadSquared
Salesforce
STARS
Verity
Velocify
LeadConduit
Other
For the CRM(s) you selected above, what is your preferred method for giving us access?
Create a temporary admin account and invite devteam@enrollmentresources.com
Send CRM login credentials using Enrollment Resources' secure method
Other
General Information
Do you have any accreditations?
Yes
No
Please provide the association names or URL
Please upload any associated logo
Browse Files
Drag and drop files here
Choose a file
Cancel
of
Do you have existing brand guidelines or a brand style guide that you'd like us to follow?
Yes
No
Please upload the document(s) or provide a URL link to access the brand guidelines (see below)
Browse Files
Drag and drop files here
Choose a file
Upload brand existing documents
Cancel
of
Please provide a URL link to access the brand guidelines
URL Link
Do you have a privacy policy form?
Yes
No
Please provide a URL link to access the privacy policy form
URL Link
Please prepare a privacy policy form to be shared at a later date
Yes, I will create a privacy policy form and share it with you soon
Do you have any student testimonials you can provide us?
Yes
No
Please share any student testimonials below:
Please list any employer, organization, or industry partner your school works with:
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Positioning and Strategy
What unique advantage or strength sets your school apart from the rest?
What are the top 5 reasons why someone would choose your school?
What does your school do differently that makes you stand out?
What best describes your demographic?
High school graduates
Young mature students (24-31)
Those with family responsibilities (25+)
Mature students (35+)
Other
For each program, what demographics or characteristics best describe your ideal student?
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Student Experience
During the admissions process, are there any common themes from prospects in terms of their personal story and motivations for going back to school?
During admissions process, are there any common barriers for prospects to going back to school?
What is the most common feedback received from your students while in school and after graduation?
What challenges or frustrations do students typically experience, and how does your school help them overcome these?
Anything you'd like to add about your students and culture that a prospect would find helpful?
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Programs & Student Services
What type of support does your college offer to students?
Tuition Assistance
Writing Assistance
Career/job search assistance
Financial assistance
Mental health/wellness services
Student organizations/clubs
Leadership opportunities
Transitioning/adjustment support
Mentor groups
Athletics
Greek life
Other
Do professors/instructors who teach at your institution have working experience in their field?
Yes
No
Do you offer accelerated or fast-paced degree programs? Are any of your programs less than 2 years?
Yes
No
Please specify which programs and their length
*
Do you offer hands-on learning opportunities or training in real-world scenarios?
Yes
No
Can students live on campus?
Yes
No
Do you offer living learning communities? (i.e., do you have a space in housing where business or healthcare majors can live near/room together?
Yes
No
What type of classes do you offer?
In Person
Online
Both in person and online
Is your online offering synchronous, or asynchronous?
Synchronous (scheduled class time)
Asynchronous (on your own time)
Both
Which programs offer which?
What times of day do you offer classes?
Daytime (8:00am to 5:00pm)
Evening (after 5:00pm)
Weekends
Are there any unique features or programs offered through your school?
External Placement
Unique Degree/ Training Programs
Job Placement
Other
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