Oakland Equity Participant Intake Brand Survey

Oakland Equity Participant Intake Brand Survey
The City of Oakland is sponsoring an awareness campaign featuring Oakland's legendary equity operators through April 30, 2028, to increase public awareness of Oakland's equity brands.

Your survey response is critical to highlighting and promoting you as an Oakland Equity operator, and for you to participate in and receive marketing and event support from the Oakland Campaign.

Accurate and thorough responses for social media, website, and earned media links help us create more powerful stories and follow your brand on social media to connect the dots for those interested in shopping Legendary Oakland Equity Brands. Your responses will also help to measure the impact of this campaign.

Please be prepared to share all your social media and website links. DO NOT REFRESH THE PAGE, or you may lose your progress. Thank you!

Oaksterdam University
Name*

First NameLast Name
What is your email?*
example@example.com
What is your brand name?
Enter your LLC or corporate name if different
What type of active businesses are you operating? (Select all that you are actively operating currently)

CultivationDeliveryDispensaryDistributorExtractionManufacturingTransportation
Are you active with an incubator?

YesNo
Please name the business acting as your incubator
Who manages your marketing?

I manage this myselfSomeone else manages this for me
Name of the person who handles your marketing

First NameLast Name
Their preferred email for follow-up?
example@example.com
Best number to reach your marketing person?
Please enter a valid phone number.
Who posts on social media for your company?

I post on social media for my brandI do not use social mediaSomeone else manages this for me
Is this the same person who manages your marketing?

YesNo
Enter your Social Media company/person's name and email and key contact info.
Select all of the social media platforms you focus your efforts on:

BlueSkyFacebookInstagramLinkedInTikTokX (formally Twitter)Other
BlueSky Handle
Facebook Profile Link
Instagram Handle
LinkedIn Profile
TikTok Username
X Handle
Enter your favorite platform handle for marketing your company if not listed above.
Will you follow and tag the Legendary Campaign on social media?

YesNo
Select the marketing channels you utilize (select all that apply)

WebsiteNewsletterIn-person events and promotionsPR and earned media (articles about your company in newspapers, blogs, or magazines)AdvertisingPrinted flyers, brochures, and/or postcards
Website was selected, enter your homepage URL
Will you backlink to the Oakland Equity Awareness Campaign from your website?

YesNo
How frequently do you send out a newsletter?

DailyWeeklyMonthlyQuarterlyWhen my brand will be at an event or locationWhen I canOther, describe your situation
Number of current email subscribers
How do people subscribe to your newsletter? (enter link to subscribe to your newsletter)
In-person events and promotions were selected. Please select all that apply:

In-store dispensary promotionsFestivalsPrivate eventsOther
Describe the events and promotions not listed above
How often do you attend in-person events?

RarelyQuarterlyMonthlyTwice a monthOther
Describe how often you attend events and promotions
What events do you try to attend?
What local community events do you recommend we reach out to increase awareness of Oakland equity cannabis brands (for information, not product sales)
Enter links to any articles you have been featured in
Advertising was selected, what types of advertising do you pay for or trade for?

PrintRadioSocial mediaTVWeb bannersOther
Describe the other types of advertising you pay for or participate in.
Name the outlets or events where you pay for or participate in advertising campaigns.
Select the marketing channels you find to be the most effective in driving sales

Social MediaWebsiteNewsletterIn-person events and promotionsPR and earned mediaAdvertisingPrinter flyers, brochures, and/or postcardsIn-store table shifts (person at a kiosk or table inside a dispensary)Other
I feel my customers know what my brand stands for, know my story or know what problem I solve for them.

1

2

3

4

5

1 is Worst, 5 is Best
My brand identifies as an Equity Brand.

1

2

3

4

5

1 is Worst, 5 is Best
I have a professional branding kit to share with the awareness campaign

YesNo
Upload your branding kit here

Cancelof
Are there any videos or articles that provide insight into your business?

YesNo
If yes, list all relevant links and resources that build your brand story
Are you interested in being featured in this Oakland Equity Legendary awareness campaign?

YesNo
Do you want to be included in stakeholder meetings to guide this awareness campaign?

YesNo
Ongoing Tracking Requirement
Are you saving your data every 30 days to ensure accurate quarterly reporting?

YesNo
I understand that I am responsible for saving and tracking my marketing, sales, and product data on a monthly basis to ensure accurate quarterly reporting to the city.

I acknowledge and agree
Should be Empty:

Oakland Equity Participant Intake Brand Survey

Ongoing Tracking Requirement