Oakland Equity Participant Intake Brand Survey

Oakland Equity Participant Intake Brand Survey
The City of Oakland is sponsoring an awareness campaign featuring Oakland's legendary equity operators to raise public awareness of the city's equity brands.

THIS IS ONLY FOR THE CITY OF OAKLAND VERIFIED EQUITY OPERATORS.

Your survey response is critical to highlighting and promoting you as an Oakland Equity operator, and for you to participate in and receive marketing and event support from the Oakland Campaign.

Accurate and thorough responses for social media, website, and earned media links help us create more powerful stories and follow your brand on social media to connect the dots for those interested in shopping Legendary Oakland Equity Brands. Your responses will also help to measure the impact of this campaign.

Please be prepared to share all your social media and website links. DO NOT REFRESH THE PAGE, or you may lose your progress. Thank you!

Oaksterdam University
Name*

First NameLast Name
What is your email?*
example@example.com
What is your brand name?
Enter your LLC or corporate name if different
CultivationDeliveryDispensaryDistributorExtractionManufacturingTransportation
YesNo
Please name the business acting as your incubator
I manage this myselfSomeone else manages this for me
Name of the person who handles your marketing

First NameLast Name
Their preferred email for follow-up?
example@example.com
Best number to reach your marketing person?
Please enter a valid phone number.Format: (000) 000-0000.
I post on social media for my brandI do not use social mediaSomeone else manages this for me
YesNo
Enter your Social Media company/person's name and email and key contact info.
BlueSkyFacebookInstagramLinkedInTikTokX (formally Twitter)Other
BlueSky Handle
Facebook Profile Link
Instagram Handle
LinkedIn Profile
TikTok Username
X Handle
Enter your favorite platform handle for marketing your company if not listed above.
YesNo
WebsiteNewsletterIn-person events and promotionsPR and earned media (articles about your company in newspapers, blogs, or magazines)AdvertisingPrinted flyers, brochures, and/or postcards
Website was selected, enter your homepage URL
YesNo
DailyWeeklyMonthlyQuarterlyWhen my brand will be at an event or locationWhen I canOther, describe your situation
Number of current email subscribers
How do people subscribe to your newsletter? (enter link to subscribe to your newsletter)
In-store dispensary promotionsFestivalsPrivate eventsOther
Describe the events and promotions not listed above
RarelyQuarterlyMonthlyTwice a monthOther
Describe how often you attend events and promotions
What events do you try to attend?
What local community events do you recommend we reach out to increase awareness of Oakland equity cannabis brands (for information, not product sales)
Enter links to any articles you have been featured in
PrintRadioSocial mediaTVWeb bannersOther
Describe the other types of advertising you pay for or participate in.
Name the outlets or events where you pay for or participate in advertising campaigns.
Social MediaWebsiteNewsletterIn-person events and promotionsPR and earned mediaAdvertisingPrinter flyers, brochures, and/or postcardsIn-store table shifts (person at a kiosk or table inside a dispensary)Other
I feel my customers know what my brand stands for, know my story or know what problem I solve for them.

1

2

3

4

5

1 is Worst, 5 is Best
My brand identifies as an Equity Brand.

1

2

3

4

5

1 is Worst, 5 is Best
YesNo
Upload your branding kit here

Cancelof
YesNo
If yes, list all relevant links and resources that build your brand story
YesNo
YesNo
Ongoing Tracking Requirement
YesNo
I acknowledge and agree
Should be Empty:

Oakland Equity Participant Intake Brand Survey

Ongoing Tracking Requirement