Frozen Fruit in the UK

What types of frozen tropical fruits do you prefer for smoothies, bowls, or other uses? (Select all that apply)*

AçaiMangoDragon FruitLycheeStar FruitGuavaTamarilloOther
Would you be willing to pay more for premium tropical fruit options (e.g., exotic fruits like açai, dragon fruit, or mangosteen) compared to regular frozen fruit options?*

Yes, I would be willing to pay moreMaybe, depending on the price differenceNo, I prefer to stick with regular frozen fruit
How often do you purchase frozen fruits?*

WeeklyMonthlyOccasionallyRarelyNever
Where do you usually buy frozen fruit? (Select all that apply)*

SupermarketsOnline Stores (company websites)AmazonLocal Stores (e.g., independent grocery shops or farmer's markets)Subscription BoxesOther
Would you prefer purchasing frozen fruits online or in physical stores?*

OnlineIn-storeNo Preference
How important is convenience when purchasing frozen fruit?*

Very ImportantImportantNeutralNot ImportantNot at all Important
Would you be more likely to buy frozen fruit if it were readily available at local supermarkets, specialty health stores, or via direct-to-consumer shipping from an online store?*

SupermarketsSpecialty Health Stores (Holland & Barrett, Planet Organic)Online Store (Direct-to-Consumer Shipping)No Preference
How likely are you to order frozen fruit from a company website for home delivery versus buying from a supermarket or other local sources?*

Very LikelySomewhat LikelyNeutralSomewhat UnlikelyVery Unlikely
Would you be willing to pay a premium for quicker, more convenient delivery (e.g., same-day delivery) or would you prefer to shop in-store to avoid delivery fees?*

Willing to pay for faster deliveryPrefer in-store shopping to avoid delivery feesNo preference
How far are you willing to travel to purchase frozen fruit in physical stores?*

Less than 1 mile1-5 miles6-10 milesMore than 10 milesI prefer shopping online
How important is it for you to buy frozen fruits that are pre-packaged into smoothie packs or snack-sized portions?*

Very ImportantImportantNeutralNot ImportantNot at all Important
Would you prefer ready-to-use options (e.g., frozen smoothie packs, individual portioned bags) or bulk frozen fruits for use in multiple recipes?*

Ready-to-use options (smoothie packs, portioned bags)Bulk frozen fruitsNo preference
Would you be interested in a subscription model for regular deliveries of frozen fruits?*

YesNoMaybe
Would you be willing to pay a premium for ethically sourced, organic, or wild-grown frozen fruit?*

YesNoMaybe
How important is it for you to know the sourcing and environmental impact of the frozen fruit you purchase?*

Very ImportantImportantNeutralNot ImportantNot at all Important
Are you willing to make a compromise between cost, convenience, and sustainability?*

Yes, I would prioritize sustainability even if it costs moreYes, I would prioritize convenience over sustainabilityNo, I prefer to balance cost, convenience, and sustainabilityNot sure
Would you prefer purchasing frozen fruit bundles (e.g., a mixed pack of tropical fruits) or would you prefer selecting individual fruits you like?*

Frozen fruit bundles (mixed packs)Individual fruitsNo preference
Are you more likely to buy a single-use pack (small quantities) or a bulk pack (larger quantities), especially for products like smoothies or snacks?*

Single-use pack (small quantities)Bulk pack (larger quantities)No preference
Are you aware of any existing frozen fruit brands? If yes, what are your top choices and why?

NoYes (Please specify the brands)
How likely are you to try a new brand of frozen fruit?*

Very LikelySomewhat LikelyNeutralUnlikelyVery UnlikelyOther (Please specify the brands)
What factors would make you more likely to try a new brand of frozen fruit? (Select all that apply)*

Better qualityBetter pricingConvenience (e.g., availability, delivery)Health benefits (e.g., organic, high nutritional value)Brand reputationPackaging (e.g., eco-friendly, attractive)
How important is eco-friendly packaging (e.g., biodegradable or recyclable packaging) when purchasing frozen fruits?*

Very ImportantImportantNeutralNot ImportantNot at all Important
Would you be willing to pay extra for frozen fruits that come in sustainable packaging, or is convenience and cost a more significant factor for you?*

Yes, I would pay extra for sustainable packagingNo, I prefer convenience and costMaybe, depends on the price difference
What type of packaging do you prefer for frozen fruits?*

Resealable bagsIndividual servingsBulk containersSustainable, minimalistic packagingNo preference
In addition to smoothies, what other uses do you have for frozen fruits? (Select all that apply)*

DessertsBakingCookingTopping for yogurtOther
How often do you use frozen fruits for these different applications?*

DailyWeeklyOccasionallyRarelyNever
Please rate the importance of the following factors about how important the packaging is to you.
eco-friendly (biodegradable or recyclable)*
Free from harmful chemicals (e.g., no forever chemicals or BPA).*
The packaging is made from sustainable materials (e.g., recycled plastic, plant-based materials)*
The packaging indicates that the fruit is organic or ethically sourced.*
The packaging is attractive and convenient for use (resealable, easy-to-open).*
If your favorite frozen fruit brand was a person, how would you describe it?*

ImaginativeSeriousFunnyColorfulSpiritedSuccessfulCheerfulOutdoorsyIntrovertDaringReliableSophisticatedIntelligentHonestClassyToughOther

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Frozen Fruit Market Research

Please rate the importance of the following factors about how important the packaging is to you.