2025 TAB/SmithGeiger Media Study Presentation

2025 TAB/SmithGeiger Media Study Presentation - Zoom Briefing

Tuesday, April 8 • 10 AM CT
***This briefing will be recorded and archived.***

Topic: SmithGeiger Media Study Presentation - Spanish Language

Time: April 8, 2025 @ 10 AM Central Time (US and Canada)

Zoom Link: Link will be sent separately prior to the event.

TAB partnered with research firm SmithGeiger to analyze evolving media preferences across Texas.

The survey, covering both Radio and TV audiences, examines key areas like sales, news, programming, marketing, digital/streaming, and social media. With 2,000+ respondents—including 25% Spanish-language participants—it provides insights statewide as well as in eight regions, from North Texas to San Antonio.

SmithGeiger, a leader in audience growth strategies, collaborated with TAB’s Board and Member Services Committee to identify top industry concerns.

Who Should Register? Owners, GMs, News Directors, Research Directors

There is NO COST to attend.

Questions? Contact registration@tab.org or call (512) 322-9944.
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2025 TAB/SmithGeiger Media Study Presentation - Zoom Briefing

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