Overview
The project will select and empower four young content creators from the ten ASEAN countries to produce content that educates, motivates, and inspires their audiences. These creators will be the face of ASEAN Foundation's TikTok channel, using short videos to share unique stories, spark curiosity, and help more people understand what ASEAN is all about—in fun, relatable ways. This project will run in short, three-month cycles, with each creator being replaced by a new one each cycle through open recruitment.
Objective
To empower four young content creators from ASEAN Member States to produce engaging TikTok videos that are entertaining, educational, and relatable to regional youth. The project seeks creators who can bring fresh, humorous, and out-of-the-box perspectives to raise awareness about ASEAN and its socio-cultural diversity. These creators will develop content that makes complex topics about ASEAN more accessible and enjoyable, using storytelling formats that resonate on social media.