• First Time Mums Choice Award 2025

    In each nomination category, please vote for your favourite product or brand. To help you decide, we have included the links & images to all products so that you can find details of each product. Note, you can vote for more than one product in each category. PRIZE DRAW: 1 WINNER WILL BE SELECTED TO RECEIVE A £100 GEORGE BY ASDA VOUCHER!

  • New Parent Product & Service

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  • Night Nannies - The UK’s Leading Nannies, Maternity Specialists and Sleep Trainers

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  • Future Life - hassle-free Will writing service

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  • New baby, new journey - get the financial support you need every step of the way - Money and Pensions Service

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  • Making Parental Leave Clear, Confident, and Compassionate - Maternity Mentor

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  • Supporting Families, Empowering Futures. Together for Over 40 Years - Family Lives

  • Baby monitor

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  • Hubble SkyVision AI Pro

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  • Vtech VM819 Safe & Sound 2.8' Video Baby Monitor

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  • Tommee Tippee Dream Sense App-Enabled Smart Baby Monitor

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  • LeapFrog LF915HD 5inch PTZ Video Baby Monitor

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  • Maxi-Cosi Connected See Baby Pro Baby Monitor with Cry Detector, White

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  • Owlet Dream Sock Smart Baby Monitor, Dusty Rose

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  • Nanit Pro Camera, Wall Mount & Breathing Band Complete Baby Monitoring System

  • Technology product for babies and families

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  • CHILLAXBABY DM688 Portable Smart Giraffe Clip 5" Smart Video Baby

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  • Bebello Washer

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  • Rockit Rocker Rechargeable - Baby Sleep Aid Gently Rocks Any Stroller or Buggy, Adjustable Speed with 60 Minute Timer - Fits All Pushchairs & Prams to Create a Baby Bouncer

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  • Sleepytroll Baby Rocker Gen 2

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  • Smart Baby Sound Machine - App Remote Control - Momcozy

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  • Dreamegg Sleep Trainer Clock for Kids - White Noise Machine with 34 Soothing Sounds, Alarm Clock with Lights, Ok to Wake, Nap Timer, White Noise App Control for Nursery Sleep Bedroom Routine

  • Health/wellbeing product for parents & parents-to-be

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  • The Mom Club Prenatal Vitamins

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  • Purer Mama Pregnancy Bundle

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  • Prep and Recover Bundle by Mum Bub Hub

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  • Ultimate Morning Sickness Pregnancy Kit by Myrtle and Maude

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  • The Mum-to-be Bundle by Neal's Yard Remedies

  • Pregnancy/birth product & service

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  • The Wellness Roadmap Program

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  • The Mom Club Prenatal Vitamins

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  • Your most trusted resource for fertility, pregnancy, and postpartum - Baby2Body Limited

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  • Expert-Led Courses for a Confident Journey - The Positive Birth Company

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  • mycrib – One baby registry, every store. No limits, just love.

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  • The Better Birth Company – Prepare Your Body, Empower Your Mind.

  • Steriliser

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  • Sterilising Starter Kit from Milton

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  • Vital Baby - UV-sterilisers

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  • Super-steam Advanced Electric Steriliser by Tommee Tippee

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  • Nuby Rapid Steriliser - White

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  • Dr Brown's Electric Steriliser and Dryer

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  • Nuby UV Steriliser

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  • Baby Brezza Steriliser Dryer Advanced - Black & White

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  • Philips Avent Baby bottle steriliser

  • Swaddle & sleeping bag

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  • Slumbersac - Sleeping Bags with Feet

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  • Folktails Organic Baby Sleep Bag 0-3 month

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  • Superlove Merino - Merino Toddler Sleeping Bag Classic

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  • Swaddle Up™ - Love to Dream UK

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  • The Original Grobag Swaddlebag Wash, Wear, Spare - 3 pack 0-6m by Tommee Tippee

  • Game-changer parenting product

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  • Slumbersac - Adult Sleeping Bags

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  • BabyBjörn Baby Mini Carrier, Light Beige

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  • Joie Sansa 2 in 1 Rocker/Soother-Portrait

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  • Braun BNA100 Electrical Nasal Aspirator 0+ Months

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  • Doona+ Car Seat - Nitro Black inc Seat Protector

  • Teether

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  • Sophie la Girafe® - Once upon a time 100% natural rubber original teether

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  • Nuby Chewbie Baby Gum Teethers Twin Pack

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  • Matchstick Monkey, Original Teether & Gel Applicator, Antimicrobial Silicone Teething Toys for Baby, Easy to Grip, BPA Free, 3 Months Old+, 10.5 cm, Green Monkey

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  • Cooler - Teether by Mam UK

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  • MUSHIE + FRIGG Bunny Silicone Teether

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  • Cheeky Chompers Animal Teether, Bertie the Lion

  • Rental, preloved & marketplace services

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  • Gift Smarter with Whirli — Toys They’ll Love, Flexibility You’ll Appreciate.

     

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  • Baboodle - Rent the best for your baby without the commitment.

     

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  • The Little Loop - we make second-hand simple

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  • Rent Baby Gear in London by Babonbo Ltd

     

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  • Holleo - preloved maternity and nursing wear

  • Baby shower gift/newborn keepsake

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  • Little Paws Big Memories - ABC Animals Hand and Footprint Keepsake Book

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  • Dotted Journals by Scribble and dot

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  • Little Dutch Memory Box - Baby Bunny by The Kid Collective Ltd

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  • Oh, What Parents You’ll Be! by Wonderbly

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  • Personalised Ivory Splash, Snuggle & Cuddle Gift Set by my1styears

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  • Mum To Be Collection by My Expert Midwife

  • Baby Carrier

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  • Carifit+ Baby Carrier - Cool Grey

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  • BABYGO® AirMesh™ Baby Carrier

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  • BabyBjörn Baby Carrier Mini - Light Beige

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  • Momcozy Air Mesh Ergonomic Baby Carrier, Pink

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  • Ergobaby Embrace Baby Carrier - Soft Olive

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  • Toddler Carrier Green Graphic by Wildride

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  • Osprey - Poco™ Soft Child Carrier LT

  • Weaning & feeding product

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  • NEW Long-Sleeve Coveralls by Bibado UK

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  • Nutribaby+ XL Baby Food Maker by Babymoov

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  • Nuby RapidCool Flask

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  • JBØRN Baby Weaning Essentials Gift Box

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  • Ultimate Weaning Bundle by Tommee Tippee

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  • Vital Baby - cups & feeding

  • Sustainable/eco-friendly product for babies

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  • Bubba Bear Baby Weaning Set | Bamboo Plates, Bowls & Spoons for Toddler Led Feeding | Suction Plate, Bowl & Spoon Sets for Babies from 6 Months | Optional Matching Kids BLW Bib (Elderberry)

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  • Glass Baby Bottle With Natural Rubber Nipple – 2 Set by Hevea

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  • Babymoov Eco-friendly Baby Grooming Kit, Made of Recycled Polyester, 10 Baby Care Essentials Including Wooden Brush, Reusable Cotton Wipes, Digital Thermometer, Bath Thermometer

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  • Beaming Baby Organic Bamboo Nappies Size 1 (2-6 kg 32 nappies) by Beaming Baby

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  • Vital Baby - EarthSmart Collection

  • Breastfeeding top/cover

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  • Cozy Dress by Lounge & Loaf

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  • The Molly – Contrast Nursing Tee by Juno Jack's Limited

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  • BABYGO® Maternity Bra

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  • Tilbea Under Bust Nursing Vest Black

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  • Audrey Boxy Maternity & Nursing Top by Frugi

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  • Mama's Little Secret - Moli - Snake Print

  • Family travel/ holiday product over £25

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  • WriggleEase Lap Seat

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  • MiniMeis G5 Shoulder Carrier - Black Core

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  • CoziGo - sleep & sun protection cover for all strollers & airline cots

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  • Alpine Muffy Baby

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  • Wildride Toddler Carrier - Brown Leopard

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  • JetKids™ Bedbox by Stokke - Blue Sky

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  • Senarah Toddler Carrier

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  • Momcozy Portable Milk Warmer for Travel, Fast Heating & Long Battery Life, Portable Bottle Warmer with Dual Heating Modes for Breastmilk & Water, 500 ml Large Capacity to Meet All-Day Needs

  • Innovation of the year

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  • Rockit Rocker Rechargeable - Baby Sleep Aid Gently Rocks Any Stroller or Buggy, Adjustable Speed with 60 Minute Timer - Fits All Pushchairs & Prams to Create a Baby Bouncer

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  • Baby Shusher, The Sleep Miracle, 1 Shusher

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  • Owlet Dream Sock & Cam2 Bundle - Mint by Owlet

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  • Hatch Rest Go - Portable Sound Machine for Babies and Kids - Baby Sleep Soother - 10 Soothing Sounds - White Noise - Shush - Travel - Registry Gift - Baby Shower - Clips on Baby Stroller - Putty

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  • WriggleEase Lap Seat

  • Travel system package over £800

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  • Venicci - Pram upline-2

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  • Inglesina - Aptica System Quattro color Velvet Grey, Litio Black chassis, car seat Darwin Infant Recline and 360° i-Size base

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  • Bugaboo Fox 5 Renew carrycot and seat pushchair

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  • Silver Cross Dune 2 Pushchair, Carrycot & Accessories with Cybex Cloud G Car Seat and Base G Bundle, Mocha/Black

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  • Maxi-Cosi Fame Pushchair, Carrycot and Accessories with Pebble 360 Pro2 Car Seat and FamilyFix 360 Pro Car Seat Base Premium Bundle, Black

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  • Cybex Balios S Lux Pushchair, Carrycot & Accessories with Cloud T & Base T Bundle, Moon Black

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  • iCandy Peach 7 Pushchair & Accessories with Maxi-Cosi Pebble 360 Pro2 Baby Car Seat and Base Bundle, Cookie/Essential Black

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  • Joolz Hub 2 Pushchair, Carrycot and Accessories with Maxi-Cosi Pebble 360 Pro2 i-Size Car Seat and FamilyFix 360 Pro Base Bundle, Forest Green/Black

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  • egg - 3 Pushchair, Carrycot and Accessories with Cybex Cloud T i-Size Rotating Baby Car Seat and Base Luxury Bundle

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  • Nuna - TRIV Next Pushchair, LYTL Carrycot, ARRA Flex Car Seat and BASE Curve Bundle

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  • UPPAbaby Vista V2 + Mesa Complete Travel System

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  • Mamas & Papas Ocarro 8-Piece Travel System Bundle – Jet

  • Baby cot/cot bed

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  • Viculii Ltd - Waffi Space Saver Cot White

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  • Obaby Grace Cot Bed

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  • Nested Alexandra Cot Bed White

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  • Tutti Bambini Modena Baby Cot Bed - 3-in-1 Wooden Baby Crib, Toddler & Day Bed with Teething Rails & Adjustable Base, from Birth to 6 Years, Oak & White (140 cm x 70 cm)

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  • Baby Elegance Elle Cot Grey

  • Baby Bottle

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  • MAM UK - Baby Bottles

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  • Tommee Tippee Baby Bottles, Natural Start Glass Anti-Colic Baby Bottle with Slow Flow Breast-Like Teat, 250ml, 0m+, Self-Sterilising, Baby Feeding Essentials, Pack of 1

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  • BIBS Baby Glass Bottle Complete Set - Sage

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  • Dr.Brown Pacifier Bottle 120ml NN, 120ml

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  • Vital Baby Nurture Breast-Like Bottle, Pack of 4, 150ml, Multi

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  • Philips Avent Natural Response Newborn Glass Gift Set

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  • Lansinoh Feeding Bottle, Pack of 2, 160ml

  • Baby and children’s clothing range

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  • Curds and Whey Baby Shop - sausage dog mint stripe zippy baby-grow

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  • Circular Collection Lovely Babygrow

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  • Baby white floral bodysuit - Newbie

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  • Honey Bee Zip-Up Romper

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  • Charlie Gingham Overall by Claude and co

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  • Arizona Cactus Baby & Toddler Dungarees by Lottie & Lysh

  • Nipple cream/balm

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  • No Harm Nipple Balm For Breastfeeding by My Expert Midwife

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  • Lansinoh HPA Lanolin Nipple Cream - 10ml

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  • Nipple Balm by Mum Bub Hub

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  • Weleda Nipple Balm 25g

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  • Medela Purelan™ – Lanolin Cream

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  • Mother's Balm 180g

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  • Myrtle and Maude - Nipple Saviour Balm

  • Baby & child skincare product

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  • Dribble Defence | Baby Skin Barrier Cream by My Expert Midwife

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  • Baby & Kids Body Set by Dr. Barbara Sturm

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  • Childs Farm Baby Regime Bundle

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  • Burt’s Bees Baby Shampoo & Body Wash

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  • Baby Set by Cowshed

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  • Nala's Baby Wash Bundle

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  • Green People Organic Babies Mum & Baby Rescue Balm 100ml

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  • Mum & Baby Nurturing Baby Cream by Kiehl’s

  • Nappy changing accessory

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  • No Harm Bum Balm Nappy Rash Cream by My Expert Midwife

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  • Metanium Everyday Barrier Ointment 40g

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  • AVEENO Baby Nappy Cream 100ml

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  • Kit & Kin Natural Magic Salve 100ml

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  • Sudocrem Antiseptic Healing Nappy Cream 125g

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  • Baby Barrier Cream 50g by Neal's Yard Remedies

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  • Weleda Calendula Baby & Child Nappy Change Cream 75ml

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  • Bepanthen Nappy Ointment 100g

  • Pregnancy skincare & toiletries

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  • Spritz for Bits Perineal Spray by My Expert Midwife

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  • Essential Mum To Be Collection by BabyBlooms

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  • Luna Daily The Pregnancy and New Mum Kit

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  • Bamford Mother and Baby Gift Set

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  • The Mum-to-be Bundle by Neal's Yard Remedies

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  • Prep and Recover Bundle by Mum Bub Hub

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