Includes: OVG 1/4 Page Print Ad, Digital OVG Banner Ad, eNews Monthly - Row 2 Placement, Audience Extension & Retargeting (1 Mo.)
Includes: OVG 1/2 Page Print Ad, Digital OVG Banner Ad, eNews Monthly - Row 1 Placement, Audience Extension & Retargeting (1 Mo.), Rich Media
Includes: OVG Full Page Print Ad, Digital OVG Banner Ad, eNews Custom - Full Database, Audience Extension & Retargeting (1 Mo.), Rich Media
Available only to package purchasers - additional consecutive months of Audience Extension & Retargeting.
Limited to four advertisers (on first come, first serve basis)
NOTE: Can only be purchased if you have a print placement in the Official Visitors Guide.
Boost your listing to the top of the KentuckyTourism.com listing grids wherever it appears for ONE YEAR.
Approved social posts featuring your own content, photos, tags and links will for three consecutive days on KDT’s primary social media channels (Facebook and Instagram). Takeovers are limited to one per partner during each fiscal year. In all takeovers, KDT has ultimate approval over post content and scheduling.
Approved “story” (up to 5-7 panels) promoting your destination will be published and remain active for 24 hours on KDT’s Facebook and Instagram channels. Takeovers are limited to one per partner during each fiscal year. In all takeovers, KDT has ultimate approval over post content and scheduling.
Must-See Shortlists highlight the sights, sounds, and favors that must not be missed in your destination in a custom article (up to 800 words). Promotion of your content includes six organic social posts on Places.Travel channels and paid media amplification. | YouTube Enhanced option leverages your existing video assets to create a 30-60 sec video exploring the locations included in the Must-See Shortlist. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that mirrors your Must-See Shortlist locations.
Give travelers a deeper dive into what makes your destination extraordinary with this custom article (up to 1,200 words). Promotion of your content includes eight organic social posts on Places.Travel channels and paid media amplification. | YouTube Enhanced option leverages your existing video assets to create a 30-60 sec video exploring the locations included in the feature story. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that includes locations from your featured story.
This comprehensive package of diverse content highlights your destination with one custom (up to 1,200 words), a dedicated content hub on Places.Travel, original photography and videography (:30, :60, :10). Promotion of your content includes fifteen organic social posts on Places.Travel channels and paid media amplification, including on YouTube. | Apple Maps Enhanced option creates a guide within the Apple Maps ecosystem that includes locations from your featured story.
Build awareness with custom videos showcasing your destination. Deliverables include: One 10-hour shoot day, capturing 3-5 locations within a reasonable driving distance, 60-90 second experiential video (with digital distribution), :30s and 15s horizontal videos (with advertising / digital distribution) and :10s vertical video for social distribution (including paid).
Already have an enhanced package with Apple Maps Guides, but need another? Purchase additional Apple Maps Guide(s) to tell the full experience of your destination.
Through a content refresh, existing articles and short-form videos can be updated to highlight all that is new and exciting to re-energize travelers. (No promotion is included in this option.)
Any custom content (new or refreshed) can be promoted to a new or expanded audience through additional Places.Travel social media amplification.
All co-op video packages are produced without talent or using volunteer talent (you provide). If you need paid talent, pick this option. Pricing based on non-speaking actor(s). Does not include travel. Actual costs may vary and will be estimated following project kick-off.
All co-op video packages are produced to be experiential, music-driven. Pick this option to have a professional voiceover narrate your videos.
Take advantage of a unique opportunity to retarget audiences interested in a Kentucky vacation (and those that look like them) with digital display and native ad placements featuring your destination. MINIMUM 3 MONTHS at Tier 3
Work with Miles Partnership to craft a customizable display and native campaign to reach travel intenders through contextual, behavioral and geographic targeting. MINIMUM 2 MONTHS
Take advantage of a unique opportunity to reach travel intenders on premium sites, such as DotDash Meredith, Hearst, CondeNast, with your dedicated display ads. MINIMUM 2 MONTHS
Use your existing video spots to reach travelers interested in a Kentucky vacation online or connected TV (CTV) devices. MINIMUM 2 MONTHS for Pre-Roll Ads
Build brand awareness and deliver inspiration to on-the-go audiences with digital out-of-home billboards. Your brand will be featured with Kentucky Tourism and other participating partners.
Reach consumers who are actively looking for content related to your destination, product or services.
Drive brand lift and audience engagement through this engaging custom Brand Reveal unit.
Sponsored email sent to more than 210k affluent email subscribers. 6 partners MAX per email.