Q1. Seller Readiness Assessment

Seller Readiness Assessment
1. Personal & Company Information
Owner's Name

First NameLast Name
Owner's Phone
Please enter a valid phone number.
Owner's Email
example@example.com
Business Name
Year Established
Business Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Company DBA (if applicable)
Website URL
2. Business Overview
Number of Employees
How much time per week does the owner work?

Full-TimePart-TimeSporadically
What are the owner’s responsibilities?
Is there currently anyone that can replace the owner?

YesNo
Is the owner the founder?

YesNo
In what year did the current owner acquire the business?
What percentage of your business comes from residential vs. commercial projects?
Residential Residential Percentage %
Commercial Commercial Percentage %
Other Please Explain
What percentage of your business comes from new construction, re-roofing, and repairs?
New Construction New Construction Percentage %
Re-roofing Re-roofing Percentage %
Repairs Repairs Percentage %
What percentage of your work comes from insurance work vs. retail work?
Insurance Insurance Percentage %
Retail Retail Percentage %
Is there a written organizational chart?

YesNo
Do you have a mission and vision statement?

YesNo
Do you have clearly defined Key Performance Indicators (KPIs)?

YesNo
3. Sales Structure Readiness
How many sales reps do you have?
Do you have a defined Sales Compensation Structure?

YesNo
Do you have a documented process for hiring sales staff?

YesNo
Do you have a documented process for hiring sales staff?

YesNo
Do you have a defined sales process?

YesNo
Do you use a Customer Relationship Management (CRM) system?

Job NimbusAcculinxJobberNoneOther
If Other CRM, which one?
4. Marketing Readiness
What type of marketing do you do?

Social MediaTVRadioGoogle AdsOther
Do you have a Marketing Plan?

YesNo
Do you participate in local events?

YesNo
Do you use SEO strategies to drive traffic to your website?

YesNo
Do you measure the return on investment (ROI) from your marketing efforts?

YesNo
Do you have any referral program in place for clients?

YesNo
What percentage of your leads come from marketing efforts versus sales reps?
Leads from Marketing Efforts
5. Financial Readiness
Which accounting method do you use?

CashAccrual
How often do you update and use your financial information?

WeeklyMonthlyQuarterlyAnnual
What accounting system do you use?
Do you have updated financial statements for the last 3 years?

YesNo
Do you have a defined Chart of Accounts?

YesNo
Do you have a Sales by Customer report?

YesNo
Do you have a Purchase by Supplier report?

YesNo
Do you have Accounts Payables and Receivable Aging report?

YesNo
Do you have an Asset List report?

YesNo
Do you have a breakdown of Sales and Cost by square report?

YesNo
Are personal expenses separated from business expenses in your accounting?

YesNo
Do you track job-level profitability?

YesNo
Is your CRM/Operating System integrated with your Accounting System?

YesNo
Is your Payroll System integrated with your Accounting System?

YesNo
Are financials prepared or reviewed by an external accountant?

YesNo
Have you been profitable in at least 2 of the last 3 years? Please, answer the following questions to the best of your knowledge.

YesNo
2024 Total Revenue *
Dollars
2024 Total Earnings *
Dollars
2023 Total Revenue *
Dollars
2023 Total Earnings *
Dollars
2022 Total Revenue *
Dollars
2022 Total Earnings *
Dollars
6. Operational Readiness
Are your project crews subcontractors, employees, or a mix of both?

Yes, we use crewsNo, we use employeesMixed
How many subcontractors do you work with?
Do you have Standard Operations Procedures for key processes?

YesNo
Are job costing and inventory managed through a system?

YesNo
Are any key team members under employment contracts?

YesNo
7. Customer & Revenue Profile
Do your top 5 clients account for less than 30% of your total revenue?

YesNo
Is your client base diversified by geography?

YesNo
Is your client base diversified by service type?

YesNo
Do you have long-standing relationships with repeat clients?

YesNo
Do you have long-term or renewable service contracts?

YesNo
Do you track customer satisfaction (e.g. reviews, NPS, surveys)?

YesNo
8. Legal & Compliance Readiness
Does the company currently have any outstanding tax liabilities or is it undergoing any audits?

YesNo
Has the company been involved in any past or pending legal matters, such as lawsuits, liens, or regulatory actions?

YesNo
Is the company currently in compliance with all applicable local, state, and federal regulations?

YesNo
Is the company compliant with OSHA and EPA regulations?

YesNo
Which of the following types of insurance does the company currently carry?

General LiabilityWorker's CompVehicle Insurance
Do you authorize us to conduct a background check on yourself and any key members of your management team?

YesNo
Please describe any past events or circumstances that may appear in a background check.
9. Transition & Exit Readiness
Do you understand the typical M&A transaction process?

YesNoMaybe
Do you know what the "Second Bite at the Apple" means?

YesNoMaybe
Do you know what PE typically looks for in a business?

YesNoMaybe
How long (in months) are you willing to stay on for the transition period post-sale?
Months
Is there a written succession plan?

YesNo
Have you trained someone who can replace you in daily operations?

YesNo
Do you understand typical deal structures in roofing company sales?

YesNo
What is your ideal timeline to exit the business?

Less than 6 months6-12 months12-18 months18-24 monthsOver 24 months
What level of involvement are you willing to maintain post-sale?

Daily operationsMember of the boardConsultantTrainerI don't want any involvementOther
Should be Empty:

Seller Readiness Assessment

1. Personal & Company Information

2. Business Overview

3. Sales Structure Readiness

4. Marketing Readiness

5. Financial Readiness

6. Operational Readiness

7. Customer & Revenue Profile

8. Legal & Compliance Readiness

9. Transition & Exit Readiness