Pitch to LAFS 2025 - Round 1
Please submit your application no later than June 15th. Ensure that you provideaccurate contact information where you can be reached. There is no fee toapply. Semi-finalists will be announced on July 1st.
1. GENERAL INFORMATION
1. Contact Email
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2. Brand Name
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3. Brand Website
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4. Brand Social Media Links
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5. Founder’s Full Name
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First Name
Last Name
6. Year Brand Was Established
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7. Where is your brand based?
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8. Where do you produce your products?
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9. Where do you ship them from?
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2. CATEGORYSELECTION
10. Please select the category you are applying for:
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Designer of the Year
Accessories Designer of the Year
Social Impact Project of the Year
11. Please select the type of products your brand produces:
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Women’s Ready-to-Wear
Swimwear
Resortwear
Athletic Wear
Shoes
Handbags
Jewelry
Other (please specify):
12. Please select your product category (based on price point):
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Designer
Bridge
Contemporary
Mass Market
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3. BRAND IDENTITY & BUSINESS MODEL
13. What is your brand’s manifesto?
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14. What is your purpose as an entrepreneur?
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15. What defines your brand’s identity?
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16. How would you describe your brand and products?
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17. Who is your target audience?
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18. What makes your product stand out in a saturated market?
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19. How does your brand approach sustainability?
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4. COLLECTIONS & PRODUCTION
20. How many collections do you present per year?
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21. Where do you present your collections?
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22. Describe your production process, including materials, techniques, and anycollaborations with artisans or communities.
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23. What are your production and delivery lead times?
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5. SALES & DISTRIBUTION
24. Where do you currently sell your products?
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25. What is your primary sales channel?
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Retailer
Owned Store
E-commerce
Social Media
Other (please specify):
26. What percentage of your sales are direct-to-consumer?
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27. What is your average wholesale price (USD)?
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28. What is your average retail price (USD)?
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29. How do you measure client frequency and retention?
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30. In which stores do you envision your product being placed, and why?
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6. TEAM & SCALABILITY
31. How many team members do you have, and what are their roles? Do they work full-time or part-time?
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32. How do you plan to scale your brand?
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33. Where do you see your brand in five years?
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7. ADDITIONAL INFORMATION
34. Why do you want to win Pitch to LAFS?
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35. Please provide any additional information about your brand that you consider relevant.
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36. Please attach a Google Drive link containing your two most recent collections(including an upcoming one, if applicable). Ensure the link is unrestricted.***
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