For an individual, organisation, or group that has significantly raised awareness of rare diseases through a creative media or artistic project, or through a time-limited awareness campaign. This award recognises innovative and impactful use of storytelling, journalism, photography, cinema, art, literature, or digital media – including blogs, podcasts, video series, public engagement events, or interactive experiences – to inform, inspire, and mobilise the public. Rather than an organisation's general awareness-raising activities, nominations for this award should relate to a specific project or campaign.