Energy Gel Consumer Survey
Thank your for taking the time to complete this survey! Your feedback will help us design an energy gel that fits your needs. This survey will take about 3-5 minutes to complete.
How often do you exercise?
*
Not All Often
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2
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5
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7
8
9
Extremely Often
10
1 is Not All Often, 10 is Extremely Often
How often do you use energy gels?
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Daily
A few times per week
Once a week
Occasionally (during races or long workouts)
What is your primary reason for using energy gels?
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Endurance performance (e.g., running, cycling, triathlon)
Strength training/workouts
General energy boost
Other
Other reason/s for using energy gels (if any)
Please rate your preferences when choosing an energy gel
Taste
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2
3
4
5
Texture
1
2
3
4
5
Ingredient transparency (e.g., no artificial additives)
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2
3
4
5
Digestibility
1
2
3
4
5
Electrolyte content
1
2
3
4
5
Carbohydrate source
1
2
3
4
5
Branding / Packaging
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2
3
4
5
Caffeine content
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2
3
4
5
Price
1
2
3
4
5
What texture do you prefer in an energy gel?
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Thick and syrupy
Smooth and easy to swallow
More liquid-like (almost drinkable)
Chewable (like a jelly or puree)
How important is taste in your purchasing decision?
*
Very important - I won't buy it if I don't like the flavor
Somewhat important - I care, but it's not a dealbreaker
Neutral - I just need it to work
Not important - I'll take anything that fuels me
What flavors do you prefer in energy gels? (select all that apply)
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Fruity (e.g., berry, citrus, apple)
Sweet (e.g., vanilla, chocolate, caramel)
Refreshing (e.g., mint, watermelon, coconut)
Savory (e.g., salted caramel, peanut butter)
Neutral (no flavor)
How important is digestibility to you?
*
Extremely important - I avoid anything that might cause stomach issues
Somewhat important - I have a few sensitivities but can handle most gels
Not important - I don't usually have digestion problems
What is your preferred carbohydrate source in an energy gel?
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Maltodextrin-based (fast energy but may cause crashes)
Natural sugars (e.g., honey, fructose, glucose)
I don't know / I don't have a preference
Do you prefer your energy gels to contain caffeine?
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Yes, I prefer caffeine for an extra energy boost
No, I avoid caffeine
I like having both caffeinated and non-caffeinated options
How much are you willing to pay for an energy gel?
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Less than ₱50
₱50 - ₱80
₱80 - ₱120
₱120+
What influences your purchase decision the most?
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Brand reputation
Athlete endorsements
Online reviews
Recommendations from friends/teammates
Price vs. performance
Ingredient transparency (no artificial additives, natural ingredients)
Where do you usually buy energy gels? (select all that apply)
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Sports stores (e.g., Runnr, Toby's)
Online marketplaces (e.g., Shopee, Lazada, TikTok Shop)
Direct from brand websites
Specialty nutrition shops
What would make you switch to a new energy gel brand?
*
Are there any other features or ingredients you'd like to see in an energy gel?
*
Please share your email address
*
example@example.com
Thank you for your time!
Please stay tuned for updates and product launches.🚀
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