This category recognises the development of innovative dairy products that prioritise human nutrition. The aim is to create healthier, more nutritious dairy options that align with the evolving needs in all life stages. Some examples of innovations in the dairy sector include the formulation of products enriched with beneficial substances like omega-3 fatty acids, collagen, and vitamin D. These advancements address vital health concerns such as digestive health, cardiovascular well-being, and bone strength, providing consumers with functional benefits that support a healthier lifestyle while ensuring great taste and quality.