Naturalmat 2025 Survey

How old are you?* This field is required.

18-24

25-34

35-44

45-54

55-64

65 and over

Rather not say

Where in the UK do you live?* This field is required.

What is your annual household income?* This field is required.

Less than £20,000.

£20,000 to £34,999.

£35,000 to £49,999.

£50,000 to £74,999.

£75,000 to £99,999.

Over £100,000.

Rather not say

Do you currently have children aged 18 or under? If yes, what ages are they?* This field is required.

Can you remember how you first discovered us?* This field is required.

On social media

Online research

Recommended by a friend

Spotted one of your showrooms

Saw you in a magazine or newspaper

On a podcast

At an event

Stayed at a hotel with a Naturalmat mattress

Through the Cornish Bed Co website

Other

How long after discovering us did you make your first purchase?* This field is required.

I haven't made a purchase from Naturalmat (yet!)

Within 2 weeks

Within 1 month

Within 3 months

3-6 months

6 months +

How happy were you with the items you bought from us?

We're sorry to hear that, where did we go wrong?

How happy were you with the quality of service you received from our team?

We're sorry to hear that, where did we go wrong?

That's great to hear, was there anything we could have done better?

How likely are you to recommend us to a friend?

Unlikely

Likely

I've already told friends about Naturalmat!

What is the maximum time you'd spend travelling to one of our showrooms?* This field is required.Minutes based on time travelled by car or public transport

Up to 15 minutes

Up to 30 minutes

Up to 1 hour

Over 1 hour

If you had to choose one reason, what do you love about us the most?* This field is required.

Our sustainable ethos and minimal environmental impact

Our choice of natural fibres, for a healthier night's sleep

Our luxury product offering, and being the hotel mattress choice

Our locality to you, and easy access to the showroom

Our design offerings, and ability to make bespoke items (e.g custom fabrics or sizes)

Our Devon heritage, and brand story

Other

What aspects of our collection do you know about?* This field is required.Select as many as you like

Made in Devon

Natural & organic materials

Free from any harmful chemicals

Our ethical, sustainable approach

Material certifications

Our partnership with the Lullaby Trust

Our Mattress For Life Initiative™

Other

Which of our collections are you most interested in?* This field is required.Select as many as you like

Mattresses

Beds

Toppers

Bedding (Duvets & Pillows)

Bed Linen

Throws & Accessories

Other

Is there anything you wish you could buy from us that's missing from our collections?* This field is required.

YESNO

We're all ears, tell us what you think our collection needs:* This field is required.

How much did you spend on your current mattress?* This field is required.

Less than £500

£500-£999

£1000-£1499

£1500-£1999

£2000-£2499

£2500-£2999

£3000+

Why did you buy your current mattress?* This field is required.Select as many as you like

Moving house

Wanted better quality sleep

Health issues

Uncomfortable mattress

Buying a new bed frame

Felt old mattress needed replacing

Wanted a different size

Other

When purchasing a mattress, what matters most to you? Please tell us your top three.* This field is required.Pick three from the list below

How sustainable the product or brand is

The price

Where it's made

The materials it's made from

Being able to try it in a showroom

If it was reccomended by a friend

Fast delivery times

Health benefits (e.g temperature regulation)

Positive reviews

Spring count

Being able to return or exchange it if it's not comfortable

When purchasing a mattress, what matters the least to you? Please tell us your bottom three.* This field is required.Pick from the list below

How sustainable the product or brand is

The price

Where it's made

The materials it's made from

Being able to try it in a showroom

If it was reccomended by a friend

Fast delivery times

Health benefits (e.g temperature regulation)

Positive reviews

Spring count

Being able to return or exchange it if it's not comfortable

What would stop you from buying one of our mattresses in future?* This field is required.Select as many as you like

My current mattress is still in good condition and does not need replacing

Naturalmat mattresses are out of my price range

I would be looking to spend more on a mattress

I am unable to try a Naturalmat as I do not have a showroom nearby

I prefer another brand

Naturalmat doesn't offer the finance option I'd like

Nothing, I plan to purchase a Naturalmat in the future

Other

What would be your preferred way to pay for a mattress or bed* This field is required.

Pay in one go

Pay over 6 months

Pay over 12 months

Pay half immediately, and half just before delivery

Other

How important is it to you that a brand you're looking to buy from is sustainable?* This field is required.

Absolutely Essential

Very Important

Not important

Somewhat Important

When deciding who to buy from, what sustainability factors are the most important to you? Please tell us your top three* This field is required.Pick from the list below

Natural & organic materials

Sustainably sourced materials

Made in the UK

Plastic-free/sustainable packaging

Low carbon footprint/emissions

High standards of animal welfare

Product is recyclable or can be refurbished at end of life

Certified as fair for workers

B Corp Certified

Use of recycled materials

Giving back to the local community

Free of any harmful chemicals

Other

Which environmental or social causes are of most importance to you? Please tell us your top three* This field is required.Pick from the list below

Marine conservation (protects oceans, seas, and marine life)

Wildlife & biodiversity conservation (protecting life on Earth - animals, plants, fungi, microorganisms)

Climate change mitigation (reducing greenhouse gas emissions and enhancing carbon sinks)

Forest conservation (protects forests from logging, mining, and agriculture)

Pollution control (addresses air, water, soil, and plastic pollution)

Human rights (promotes freedom, dignity, and equality for all people)

Access to education (ensures that everyone has the opportunity to receive quality education)

Poverty & economic justice (tackles income inequality and ensures access to basic needs)

Water conservation (strategies that help preserve fresh water and ensure its availability for future generations)

Sustainable agriculture (organic & regenerative practices, soil health and animal welfare)

Other

In recent years, have you actively changed your purchasing behaviours to prioritise more sustainable brands?* This field is required.

Yes

Somewhat

Other

If you received a complimentary tote bag with your order, have you found it useful and use it frequently?* This field is required.

Yes

I haven't got a Naturalmat tote bag

How well do you sleep?1 = poor, 5= average, 10 = very well

Do you experience any of the following?* This field is required.Select as many as you like

I struggle to drift off

I overheat at night

I move around a lot in my sleep

I wake up feeling unrested

I wake up during the night

I wake up achey

No, I sleep great!

Other

How many hours of sleep do you get a night* This field is required.

Under 7 hours

7-8 hours

9+ hours

Other

How important is your sleep quality to you?* This field is required.

Very important

Somewhat important

I don't give it much thought

Other

When it comes to your overall health, what do you prioritise most?Drag to rearrange in order of importance

What is currently affecting your sleep quality?* This field is required.Select as many as you like

Uncomfortable mattress

Uncomfortable pillow

Duvet which is too hot or cold

Noise disruptions (e.g a snoring partner, noisy neighbours or traffic)

Physical health (e.g menopause, chronic pain, arthritis)

Busy lifestyle & late nights

Mental health (e.g anxiety, racing thoughts, stress)

Alcohol consumption

Caffeine consumption

Screen time

Napping in the daytime

Sleep disorders (e.g insomnia, sleep apnea, restless leg syndrome)

Baby or children

Nothing is currently affecting my sleep quality

Other

Would you be happy to be contacted for future research?* This field is required.

YESNO

Please enter your email address for your chance to win a Superb Mattress, Trendy Topper or Organic Wool Duvet!

example@example.com