Living Independently

Market Research: New App

We’re exploring how people think about independence, safety, and peace of mind—especially when it comes to living alone or staying connected to loved ones. Your input will help us better understand common habits, concerns, and needs in this area and is greatly appreciated!
First, we have a few demographic questions. These will help us tailor the rest of the survey so it makes sense for you.
How old are you?
What is your gender?

FemaleMaleOther
Who else lives with you or regularly sees you inside your home (i.e., within your private living space)?

I live alone (no one sees me inside my home regularly)I live alone but receive daily in-person visits (e.g. friends, family, support workers or aides, etc.)I live with another person (e.g. family, friend, or roommate)Other
Which of these best describes your home?

A private residence (e.g., house, condo, or apartment — not part of a care facility)A student dorm or school campus housingAn independent living facility (offers meals, housekeeping, or group activities — no medical care)An assisted living, nursing, or long-term care facility (daily living assistance and/or medical care)Other
Living Independently: Risk and Solution

Please answer the following questions about living independently.

When someone lives independently — whether it's a younger adult or an older friend/relative — do you believe there is a risk that if something happens (like a medical incident, fall, or other emergency), someone may not be able to call for help over an extended period of time?

	Please indicate your level of agreement or disagreement with this concern in the following contexts:
I have this concern for myself.
Others might have this concern for me.
I have this concern for a younger adult.
I have this concern for a senior (e.g. friend, neighbor, relative)

Existing safety alert systems often require users to take some sort of action to get help: pushing a panic button, making a phone call, etc. However, in certain types of events, users may be unable to get to their safety device.

A smartphone application is being developed that can mitigate this risk by:
1. Allowing users to schedule easy, recurring check-ins by pressing a button on the phone. If the user misses a check-in and does not respond to a follow-up, their care circle can be alerted automatically.
2. Using AI to detect when a user is significantly outside of their routine by noticing changes in how their device is being used. If the user is not using their device or moving in a way that is out of character for them and does not respond to a follow-up, their care circle can be alerted automatically.

Do you find this solution appealing in any of these contexts?

	Please indicate your level of agreement or disagreement with each statement.
I might be open to this solution for myself so someone else knows I am okay.
I might be interested in trying this solution to watch out for someone else.
I might recommend a friend or relative look into this.
A solution like this could bring me peace of mind.

A potential feature of this app would be to occasionally ask simple cognitive / memory questions and alert the user or loved ones to potential brain health issues that may not be apparent in daily interactions.

	Please indicate your level of agreement or disagreement with each statement.
This might give me more peace of mind for myself.
This solution might give me more peace of mind about someone else.
This solution might give others more peace of mind about me.

We are glad this concept resonates with you. Do you like any of these names? Please check as many boxes as you like.

AnchorLineAllsOkayAssureOkayCareFlareElderCheck NowSnugSafetyWellCheckWellPingNone of the above
At what price would this app start to feel expensive, but still worth considering?
If you have any other ideas, suggestions, or comments to share, we would love to hear them.
Thank you for taking the time to share your insights with us.
If you'd like to keep in touch, check one or both boxes below.

I'm willing to have a conversation to share more insight if helpful.Please let me know when the app is ready.
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Market Research: New App

Living Independently: Risk and Solution