COMMITEMENTS OF THE "WELL MADE HERE " (WMH) PROGRAM
WMH authorizes the Manufacturer to use its Logo on qualifying products and in all its communications, sales, and marketing representations.
WMH provides the Manufacturer with a graphic standards guide for the use of its Logo.
WMH lists all accredited products and publishes them on its website, categorizing them by manufacturer, product category, area of the home, and province (location of production).
WMH ensures the proper use of its Logo within the community and promotes it to various audiences, including purchasing groups, hardware stores, home improvement centres, housing professionals (architects, contractors, etc.), and the general public, particularly homeowners.
WMH is also responsible for maintaining relationships with the media, governments, and associations primarily within the housing sector to enhance the reputation of the brand.
Finally, WMH is responsible for quality control within the program through an anonymous reporting and complaint system to promptly address any misuse.