📈 The Scale Readiness Score

📈 The Scale Readiness Score
Founders: Are You Ready to Scale your B2B tech or SaaS business to $10M ARR?

Answer 10 quick questions to get your personalized score and see how ready your business is to scale - and where the bottlenecks are. And be brutally honest in your answers!
1. What is your main source of new business currently?*

A) Mostly word-of-mouth and referralsB) Inbound leads from content or SEO, but inconsistentC) Outbound efforts like cold email or LinkedIn, but I do it all myselfD) A mix of outbound/inbound with a defined playbook run by others
2. Who in the company is responsible for closing deals right now?*

A) Just me, the founderB) I close most deals, but I’ve started involving othersC) I’ve hired a salesperson or two, but I still jump in oftenD) A trained sales team closes deals without my daily involvement
3. How clearly-defined is your Ideal Customer Profile (ICP)?*

A) We’ll take whoever is interestedB) We have a general idea, but no defined ICPC) We know the vertical and role, but messaging still variesD) We have a laser-focused ICP and messaging that speaks directly to them
4. What best describes your current sales process?*

A) There isn’t really one – every deal is differentB) I follow a basic script, but it's not documentedC) There’s a loose structure, but not consistently used by othersD) We have a repeatable, documented sales process that’s used across the team for every deal
5. How do you currently position your product in the market?*

A) We just list features and let the product speak for itselfB) We try to talk about benefits, but it’s not consistentC) We position around solving specific problems for specific types of customersD) We have a strong, differentiated positioning that resonates with our target market and wins deals regularly
6. How scalable is your current go-to-market motion?*

A) I’m the bottleneck for everythingB) I’ve started to offload tasks, but it’s still founder-heavyC) I’ve hired help, but results still rely on meD) Our GTM is designed for scale and doesn’t depend on any single person
7. What does your current pricing strategy look like?*

A) We just picked a price that “felt right”B) We copied competitors or guessed based on feedbackC) We adjust pricing based on customer type and valueD) We have value-based pricing tied to outcomes with expansion potential
8. What kind of sales data are you tracking currently?*

A) We’re not really tracking anythingB) Just top-line metrics like revenue or leadsC) We track stages, conversion rates, and sales cycle lengthD) We track everything and use metrics to forecast, coach, and improve performance
9. What role does marketing play in your growth?*

A) We don’t really do any marketingB) We post to social occasionally or run a newsletterC) We generate some leads but it’s disconnected from salesD) We have a demand generation engine aligned with sales goals
10. How confident are you that your current model can scale to $10M+ ARR?*

A) No idea how we’d get thereB) I think we can, but we need to figure out howC) We’ve got traction and a growing customer baseD) We’re on a clear path and building the infrastructure to support it
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📈 The Scale Readiness Score

Founders: Are You Ready to Scale your B2B tech or SaaS business to $10M ARR?