Carol Norfleet Professional Advancement Award

The Carol Norfleet Professional Advancement Education Award will gift $1000 to a hospitality professional that has achieved an industry certification between 1 November 2025 - 31 October 2026.

Carol Norfleet was a seasoned Destination Management professional, gifted teacher, and a powerhouse in the field of hospitality. She was passionate about elevating our industry through professional certifications. Her coaching enabled so many people to further their hospitality careers and earn coveted initials after our names. Instrumental in building the DMCP certification process, she led countless study sessions for DMCP and CMP candidates. Her passion was evident, and her teaching skills were solid. She made the information fun and relevant.

This scholarship serves to honor Carol's legacy by paying her passion forward.

Submission Deadline: 1 November 2026

File Naming Guidelines

Nomenclature:  Your Last Name - File Name  (i.e. Smith - Resume)
Languange:  English
Format:  PDF

Letter of Recommendation

Submit a letter of recommendation from an industry professional* that verifies applicant's:

• Experience in the hospitality industry
• Commitment and ability in completing the certification program
• Aptitude to deal with the demands of the hospitality industry profession

*Industry professional providing the recommendation letter must include their name, company, position, and email.

Video Essay

Upload a 1-2 minute video essay covering the following topics:

• Explanation of why you pursued the certification
• Explanation of knowledge or experience in the hospitality field
• Career goals and aspirations
• How you have exhibited volunteerism in your career
• Where you see events going in the next 5 years (possible topics could include technology, sustainability, DEI, event design, or topic of your choice.