Our Diagnostic Tool

This dimension explores how clearly your organisation can articulate its purpose - and what it means to achieve it. Your vision should build on that clarity, describing what success looks like when your purpose is fully realised. Your mission then connects the two, defining what you do and how you do it in order to bring your purpose to life. Together, these elements provide direction, meaning, and alignment for your team.

This dimension explores how well your organisation’s strategy, services, and business model are aligned to your purpose. A strong, purpose-driven strategy turns intention into action, it provides clarity on what matters most, how resources are allocated, and what services you deliver to create impact.It also considers how your organisation sustains that impact through a values-aligned business model. This dimension highlights whether your strategy is clearly defined, actively lived, and supported by services and revenue that reinforce your purpose.

This dimension explores how well your internal operations are designed to deliver on your purpose, starting with the experience of the people and communities you serve.Purpose is achieved through action, and this dimension assesses whether your organisation’s systems, processes, projects, and governance structures consistently support and enable impactful delivery.It looks at whether feedback and experience drive continuous improvement, whether your value chain and operations are intentional, and whether your teams are supported by clear expectations and purposeful project delivery.

This dimension explores whether your organisation’s culture, leadership, and approach to change are actively supporting your purpose — not just in words, but in how people lead, behave, and adapt. It assesses whether purpose is consistently modelled by leaders, reflected in everyday behaviours, and embedded in how people make decisions, work together, and respond to change. Purpose-driven organisations thrive when their culture is aligned, their values are lived, and their people are supported through transformation in ways that build trust and connection.

This dimension explores whether your organisation is measuring what matters, learning from experience, and adapting over time — all in service of your purpose. It looks at whether you’re using data and insights to guide decisions, continuously improving how you work, and approaching innovation in a way that is thoughtful, values-led, and grounded in real needs. Purpose-driven organisations don’t chase trends — they learn, adapt, and evolve with intention to stay relevant and impactful over the long term.