Crowdfunding is all about a large number of people making small gifts, and success is ultimately measured by a project team's ability to reach out to their personal networks. Because of this, goal amounts are purely based on reach and audience size. According to research on higher education crowdfunding, below is the general rule of thumb:
1 Personal Email = $4
With this in mind, think about how many individual emails and/or phone numbers (for text messages) your team can obtain BEFORE your project launch. This will determine the best goal amount.
