Thank you for taking our survey!

  • Thank you for taking our survey!

    Your thoughts and experiences are incredibly important to us as we look to make Moshulu even more joyful, comfortable, and colourful for you. Every answer you share will help us craft footwear that will not only brighten your day but fit you, and your life, even better. It won’t take long, we'd estimate 15 minutes or so (there are just five sections) and we’re truly grateful for your time. Let’s get started!

  • In order to enter you into the £200 Moshulu voucher prize draw on completion of this survey, we will need your email address please - we won't use this to subscribe you to our emails or any other services. 

  • What is your gender?

  • Section 1 : Lifestyle

    Our first nine questions are about you and your preferences.
  • What is your current occupation or lifestyle?*
  • How would you describe your general style? (Select all that apply)*
  • How often do you buy new footwear from any brand?*
  • What factors influence your decision to purchase new footwear? (Select up to 5)*
  • If shopping for footwear for an occasion, what sort of occasions do you shop for? (Select all that apply)*
  • Do you prefer bold, colourful footwear or more neutral tones?*
  • What types of footwear do you typically purchase from ANY brand? (Select all that apply)*
  • What types of footwear would you LIKE to purchase from Moshulu? (Select all that apply)*

  • Section 2 : Shopping

    The next 15 questions focus on how you like to shop.
  • How do you usually discover new footwear brands or styles? (Select upto 3 most important)*
  • How did you discover Moshulu?*
  • How often do you shop for footwear online versus in-store?*
  • When you shop online for footwear, what makes you hesitate or abandon a purchase? (Select upto 5 most important)*
  • What device do you usually use to shop for footwear online?*

  • How familiar are you with the following footwear brands?

    (Please rate from 1 = Not at all familiar to 5 = very familiar)

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  • Have you purchased footwear from any of the following brands in the last 3 years? (Select all that apply)*
  • What do you think sets Moshulu apart as a brand? (Select up to 5 most important)*

  • Section 3 : Social media

    Seven little questions about social media and influencers.
  • Which of the following social media platforms do you use? (Select all that apply)*
  • Do you follow any fashion or footwear influencer accounts on social media?*
  • Have you ever discovered a footwear or clothing brand through a celebrity or influencer?*
  • How do you feel about influencers promoting products on social media or in adverts?*
  • What type of person do you most like to see in ads or social posts for fashion brands?*
  • Which of the following would make you more likely to trust a product recommendation? (Select up to 3 most important)*

  • Section 4 : Footwear Preferences, Design and Comfort

    Now we'd like to hear about what you think makes great footwear, in the next nine questions.

  • DESIGN

  • What colours and prints do you prefer in footwear? (Select all that apply)*
  • What design features do you look for in new footwear? (Select upto 5 most important)*
  • How do you feel about the current selection of footwear available in the market for you?*

  • COMFORT

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  • Please rate the following brands by comfort using the star ratings. Rate each from 1-5 and only leave blank if you have no concept of their comfort.

  • What specific aspects of comfort are more important to you when choosing footwear? (Select 5 most important)*

  • Section 5 : Price, Purchasing Decisions and Customer Experience

    Just nine questions to go!
  • Would you be more likely to purchase footwear if they were part of a promotion or sale?*
  • How do you typically decide between two similar pairs of shoes? (Select the most likely)*
  • What do you value most when shopping with an online footwear retailer? (Select upto 5 most important)*
  • Should be Empty: