Iconic Pricing Calculator

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This calculator will analyze your business across multiple dimensions to determine your optimal pricing potential. In just 5 minutes, you'll discover specific package-based pricing benchmarks based on your industry, expertise, connections, and market positioning—along with a personalized roadmap to move up the pricing tiers.

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Industry / Service Category: Which best describes your primary business type?* This field is required.

Business Coaching

Consulting (e.g., strategy, ops, HR, legal)

Creative Services (e.g., design, branding, content)

Expert Services (e.g., speaking, training, author)

Marketing / PR / Communications

Wellness / Spiritual / Transformational Services

Other Service-Based Business

Other

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Years in Business: How long have you been in business?* This field is required.

Less than 1 year

1–3 years

4–7 years

8–15 years

16+ years

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Primary Geographic Market: Where is your primary client base located?* This field is required.

United States – Major Metro

United States – Other Areas

Canada

United Kingdom

Australia / New Zealand

Western Europe

Middle East (e.g., UAE, Saudi Arabia)

Asia-Pacific

Other International

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Current Pricing Structure: What is your current primary pricing model?* This field is required.

Hourly or day rate

Project-based flat fee

Monthly retainer

Package/program-based pricing

Value/outcome-based pricing

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Current Package Value: What is the average value of your typical client engagement or package?* This field is required.

Under $1,000

$1,000–$5,000

$5,001–$15,000

$15,001–$50,000

$50,001+

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Client Volume: How many active clients do you typically work with at one time?* This field is required.

20+

11–20

6–10

3–5

1–2

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Annual Revenue: What is your approximate annual revenue?* This field is required.

Under $100,000

$100,000–$250,000

$250,001–$750,000

$750,001–$1.5M

$1.5M+

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Client Results: What level of results or transformation do your clients typically experience?* This field is required.

Modest improvements

Good, measurable results

Significant results

Extraordinary transformation

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Client Selection Process: How selective are you when choosing clients?* This field is required.

Accept most who can pay

Some screening

Clear criteria, occasional decline

Highly selective, formal screening

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Current Pricing Total Weighted:* This field is required.

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Current Pricing Total:* This field is required.

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Current Pricing 25% Weight:* This field is required.

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Depth of Expertise: How would you rate the depth of your specialized knowledge?* This field is required.

General industry knowledge

Strong but common expertise

Advanced, with unique approaches

One-of-a-kind category leader

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Proprietary Methodology: Have you developed a methodology that is unique to your brand?* This field is required.

No formalized process

Partially customized framework

Recognized by clients as unique

Named, trademarked, proprietary system

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Measurable Client Outcomes: Do you consistently deliver clear, documented results?* This field is required.

Inconsistent or hard to track

Moderate results, not documented

Regular wins, some tracking

High-impact results with case studies/testimonials

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Intellectual Property Assets: What kind of intellectual property have you created?* This field is required.

None or basic content

Some custom content

Frameworks, worksheets, online assets

Branded, licensed or protected IP

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Industry Recognition: How well known are you in your niche?* This field is required.

Little to no external recognition

Local or niche visibility

Known across your industry

Recognized authority or sought-after expert

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Transformation Potential: How profound is the change you create?* This field is required.

Minor support or guidance

Moderate changes

Tangible transformation

Life/business-altering transformation

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Iconic Mastery Total Weighted:* This field is required.

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Iconic Mastery Total:* This field is required.

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Iconic Mastery 25% Weight:* This field is required.

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Relationship Quality: How strong are your relationships with clients?* This field is required.

Primarily transactional

Professional, supportive

Collaborative and trusted

Lifelong advocates and partners

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Network Value: How valuable is your network to your clients?* This field is required.

Limited or inactive network

Access to helpful professionals

Strategic, high-value introductions

Ultra-premium or celebrity access

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Strategic Partnerships: Have you built partnerships that elevate your offer?* This field is required.

No formal partnerships

Occasional collaborations

Complementary partner relationships

Formalized high-impact alliances

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Community Ecosystem: Have you built a community around your work?* This field is required.

No structured community

Small but engaged audience

Loyal, growing base

Self-sustaining movement or tribe

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Referral Power: How often do you generate referrals?* This field is required.

Rare or passive referrals

Some regular referrals

Active program or client referrals

Predictable high-quality referrals

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Value of Access: How valuable is access to you and your contacts?* This field is required.

Just me, no extended value

Moderate access value

Clients benefit from my network

Access opens high-level doors

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Iconic Connections Total Weighted:* This field is required.

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Iconic Connections Total:* This field is required.

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Iconic Connections 25% Weight:* This field is required.

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Brand Consistency: Is your brand experience consistent across platforms?* This field is required.

Inconsistent and scattered

Some consistency but patchy

Professional and mostly aligned

Flawless, world-class brand experience

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Digital Presence Sophistication: How does your online presence position you?* This field is required.

Dated or DIY

Clean but not premium

Sleek and strategic

Elite, luxury, or ultra-premium

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Content Authority: How much does your content influence your space?* This field is required.

Little content or impact

Helpful but unremarkable

Strategic and well-received

Thought leadership that drives trends

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Visual Identity: How visually premium is your brand?* This field is required.

Basic or inconsistent visuals

Polished but standard

Distinct and elevated

Luxe, iconic, or unmistakable

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Communication Clarity: Is your unique value easy to understand?* This field is required.

Confusing or vague

Reasonably clear

Strong messaging

Iconic voice and unmistakable message

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Market Perception: How are you perceived in your market?* This field is required.

Undifferentiated

Known but not premium

High quality and respected

Seen as the go-to luxury or category leader

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Iconic Presence Total Weighted:* This field is required.

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Iconic Presence Total:* This field is required.

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Iconic Presence 25% Weight:* This field is required.

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Total Score of All Sections:* This field is required.

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Raw Score × Region Modifier × Industry Modifier:* This field is required.

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Adjusted Score:* This field is required.

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Tier:* This field is required.

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Current Package Value* This field is required.

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Client Volume* This field is required.

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Current Revenue (Monthly)* This field is required.

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Recommended Package Value* This field is required.

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Lower Volume Bound* This field is required.

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Higher Volume Bound* This field is required.

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Benchmark Low* This field is required.

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Benchmark High* This field is required.

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Money Left Low* This field is required.

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Money Left High* This field is required.

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$X - $Y Message* This field is required.

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Message:* This field is required.

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Recommended Pricing:* This field is required.

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Top Tier:* This field is required.

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Lower Tier:* This field is required.

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Set Recommended Package Value

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Set Optimal Client Volume

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Show message:

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Current offer value for result page

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Name* This field is required.

First Name

Last Name

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Email* This field is required.

example@example.com