• Aqua Finance

    Dealer Financing
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  • Aqua Finance, also known simply as Aqua, has offered fast, flexible financing solutions to dealers across the United States for over 35 years. Aqua specializes in consumer financing for various industries, including water treatment systems, home improvement projects, HVAC, pools and spas, and recreational, marine, and Powersports products. Aqua’s core mission is simplifying the financing process, allowing dealers to close more sales, provide better service, and drive business growth.

    Aqua Finance: A Commitment to Helping Dealers Grow

    Founded in 1986 in Wisconsin, Aqua Finance started with the goal of making financing accessible. Over the years, the company expanded its reach, now serving over 5,000 dealers across all 50 states. Today, Aqua’s portfolio exceeds $2.8 billion, supporting more than 365,000 active customers. Aqua’s dealer-first approach has been integral to its success, offering tailored financing programs that empower businesses to grow and meet their customers’ needs.

    Aqua’s success comes from its comprehensive approach to evaluating applications. Rather than relying solely on traditional lending criteria, Aqua seeks to provide financing options for a broader range of customers, ensuring that dealers can offer flexible solutions and close more sales.

    Aqua’s Industry-Specific Financing: Tailored Solutions for Every Market

    Aqua Finance provides specialized financing solutions designed to meet the unique needs of various industries. Aqua’s flexible programs help dealers across multiple markets offer financing options to close more sales and grow their businesses.

    Water Treatment Financing

    Aqua helps water treatment dealers offer financing for systems like filtration, softeners, and whole-home solutions. Aqua’s financing programs make these essential systems more accessible to homeowners who may delay investing in them without affordable financing options.

    Home Improvement Financing

    Aqua supports contractors with financing programs for home improvement projects, including roofing, windows, and concrete work. Aqua’s financing allows homeowners to complete necessary renovations without using up their savings, while contractors benefit from more extensive projects and increased sales.

    HVAC Financing

    Aqua offers HVAC dealers financing solutions that allow customers to replace their systems without delay. Aqua’s flexible payment plans help dealers close sales quickly, particularly when customers need a new system immediately.

    Recreation, Marine, and Powersports Financing

    Aqua provides financing for high-ticket items such as boats, trailers, ATVs, and RVs. Aqua’s financing solutions make large recreational purchases more affordable, helping seasonal businesses maintain steady sales throughout the year.

    Why Dealers Choose Aqua: The Key Benefits

    Aqua Finance is a trusted dealer partner because of its speed, flexibility, and support. Aqua offers several key benefits that make it the preferred choice for dealers across the country:

    • Fast Credit Decisions: Aqua provides instant credit decisions in under 60 seconds, allowing dealers to proceed with sales while customers remain present. This quick turnaround helps dealers close deals efficiently.
    • Flexible Payment Plans: Aqua offers fixed monthly payments with no prepayment penalties, enabling dealers to close more extensive sales while allowing customers to manage their costs more efficiently.
    • Streamlined Application Process: Aqua’s application process is simple and efficient, reducing paperwork and ensuring dealers can submit applications quickly through the Dealer Portal or AppOne system.
    • Direct Funding: Aqua handles the funding process electronically, ensuring dealers receive direct deposits into their business accounts once the necessary documents are signed, minimizing delays.
    • Comprehensive Financing Options: Aqua serves customers across all credit profiles, making it easy for dealers to offer financing solutions to many customers. This eliminates the need to work with multiple lenders and simplifies the financing process.
    • Ongoing Dealer Support: Aqua provides continuous training, resources, and expert assistance to dealers, helping them maximize the effectiveness of their financing programs.
    • Industry Expertise: Aqua’s deep understanding of the industries it serves allows the company to offer tailored solutions that meet each market's unique needs and challenges.

    How Aqua Finance Facilitates Success: A Simple, Fast Process

    Aqua Finance’s efficient process helps dealers secure approvals and funding quickly, allowing them to close sales with minimal delays:

    1. Dealers submit customer applications through Aqua’s secure Dealer Portal.
    2. Aqua provides credit decisions in seconds, enabling dealers to proceed with the sales process without waiting.
    3. Documentation is completed electronically, reducing paperwork and speeding up the process.
    4. Signed documents are submitted for review.
    5. Aqua provides direct funding to the dealer’s business account, ensuring quick access to capital.

    Aqua’s Milestones: A History of Growth and Achievement

    Aqua Finance has reached several significant milestones over its more than 35 years of service, reflecting the company’s dedication to supporting dealers and expanding its offerings:

    • 1986: Aqua Finance was founded in Wisconsin.
    • 2003: Aqua entered the HVAC market.
    • 2005: Aqua surpassed 100,000 active customers.
    • 2011: Aqua expanded into home improvement and marine industries.
    • 2013: Aqua began serving dealers in all 50 states.
    • 2014: Aqua added pools and spas to its financing options.
    • 2016: Aqua integrated with AppOne to streamline operations.
    • 2017: Aqua’s portfolio reached $1 billion.
    • 2019: Aqua’s portfolio grew to $2 billion.
    • 2021: Aqua formed strategic partnerships with Athene and Apollo.
    • 2022: Aqua’s portfolio surpassed $2.8 billion, serving over 365,000 active customers.

    These milestones highlight Aqua’s ongoing success and commitment to providing reliable financing solutions for its dealer network.

    Looking Ahead: Aqua’s Commitment to Future Growth

    Aqua Finance remains dedicated to supporting its dealer network with the best possible financing solutions as it moves forward. Aqua is focused on expanding its technology, refining its financing programs, and providing dealers with the tools and resources needed to succeed. With a continued commitment to innovation and dealer success, Aqua will remain a trusted partner for years.

    Aqua Finance offers dealers fast, flexible, and efficient financing solutions that make it easier to close more sales and better serve customers. With a simple application process, rapid credit approvals, and various flexible financing options, Aqua makes it easier for dealers to grow their businesses. Aqua Finance provides dealers the resources and support to succeed in water treatment, home improvement, HVAC, or recreation. Discover the Aqua difference today and see how Aqua can help your business thrive.

    Website: https://www.aquafinance.com/

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  • Blogs

  • Faster Decisions, Happier Customers, More Sales

    Published On: 08-13-2025

    Customer satisfaction and sales growth often go hand in hand. One of the easiest ways to achieve both is by speeding up credit decisions. Long wait times can frustrate customers and lead to lost sales, while instant approvals keep buyers engaged and motivated. With the right systems, applications can be processed within minutes, creating a seamless buying experience. This not only boosts sales conversion rates but also enhances your brand image. In an industry where customers value speed, providing it consistently is a significant advantage. Over time, faster decisions lead to stronger customer relationships, better retention rates, and sustainable business growth. Put, speed sells. Discover more.

  • Build a Stronger Dealer Business: Steps to Lasting Growth

    Published on: 07-30-2025


    Lasting growth is possible for dealer businesses that are willing to innovate and adapt. Building a stronger foundation starts with addressing common barriers—like inefficient processes, lack of direction, and outdated tools.

    By implementing best practices and leveraging the latest technologies, your dealership can achieve significant results. Investing in staff development and customer relationships is also essential to staying ahead of the competition.

    Are you committed to building a stronger, more resilient dealer business? Explore strategies and actionable steps to ensure your growth is sustainable for the long haul. To get started, read more about building smarter, scalable operations.

     

  • Speeding Up Application Processing for Business Success

    Published on: 07-09-2025

    Modern dealers are constantly looking for ways to improve efficiency and accelerate growth. One of the easiest ways to achieve this is by streamlining application processing. A faster application process means quicker approvals, leading to faster deals and better customer experiences. Check out this article for more to learn how faster processing can help your business thrive. Read more.

  • Enhancing Dealer Networks Through Flexible Financing Options

    Dealer networks thrive when manufacturers provide effective financing options such as dealer loans and floor planning. These solutions provide dealers with the capital flexibility to optimize their operations and stock levels, enabling them to meet customer demand consistently. Technology integration has streamlined financing, offering faster approval and better financial management. By investing in dealer financing, manufacturers create a more robust and loyal network that benefits all stakeholders.

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