• The CPG brand survival test

    The CPG space is brutal. Is your brand ready?

  • ⚙️ Foundations & Strategy

  • How clearly is your target audience defined?*
  • Have you conducted a market feasibility test?*
  • Have you done a competitive analysis?*
  • Do you have a defined go-to-market strategy?*
  • What's your biggest growth blocker?*

  • 🧠 Brand & Messaging

  • How would you rate the clarity of your brand story?*
  • Do you have professional brand visuals (logo, fonts, color palette, etc...)?*
  • Do you have a brand guide*
  • What emotional outcomes does your brand aim to deliver?*
  • Based on user testing, how well does your packaging communicate your brand?*

  • 🛒 Retail Readiness

  • Do you have a sell sheet and deck?*
  • Are your UPCs, labels, and compliance documents tested and ready?*
  • Do you know all your margins and COGS?*
  • Do you have a ROS goal?*
  • Do you have a supply chain, fulfillment and distribution plan?*

  • 📈 Sales & Marketing

  • Do you have a CRM or way to track leads and buyers?*
  • Do you have a marketing plan that you regularly update based on data and results?*
  • How would you rate your overall digital presence and engagement?*
  • Are you actively collecting audience data?*
  • Who is currently responsible for sales?*

  • 📊 Operations & Growth

  • Do you have distribution or wholesale relationships?*
  • How confident are you in scaling operations as demand grows?*
  • What stage is your company in?*
  • How confident are you in hitting your revenue goals this year?*
  • Do you have clear priorities for the next 90 days?*
  • Should be Empty: