Conference Connection Audit

1

When planning your event, what gets most of your attention?* This field is required.

CONTENT-FIRST: We focus on booking big-name speakers and filling the agenda.

BALANCED: We try to mix strong content with some casual networking.

INTERACTIVE EXPERIENCES: We design sessions to encourage audience participation.

CONNECTION-FIRST: We start by planning how attendees will connect — even before securing speakers.

2

How do you involve attendees in shaping your conference experience?* This field is required.

TOP-DOWN: We make all the decisions — attendees show up and consume.

POST-EVENT FEEDBACK: We collect input after the conference ends.

LIMITED INPUT: We occasionally ask for session ideas or speaker suggestions.

CO-CREATION: Attendees help shape programming or lead activities through advisory roles or hosted sessions.

3

How do you use virtual events outside of your main conference?* This field is required.

NONE: We don’t offer anything between conferences.

WEBINARS: We run online sessions focused on delivering more content.

SOCIAL HANGOUTS: We offer informal opportunities for attendees to chat.

VIRTUAL CONNECTION SPACES: We host events designed specifically to help attendees meet and build relationships.

4

How do you help first-time attendees feel like they belong?* This field is required.

NO STRATEGY: Everyone gets the same experience.

BASIC ORIENTATION: We provide an FAQ or intro video.

LIVE WELCOME: We host a first-timers reception or guided welcome session.

EARLY CONNECTIONS: We match first-timers with peers or guides before the event begins.

5

How do you help people find the right people to meet?* This field is required.

UNSTRUCTURED: We leave it up to attendees to make connections.

DIRECTORY ONLY: We offer an app or list, but no facilitation.

ON-SITE GUIDANCE: We run things like curated sessions or topic-based meetups.

PRE-EVENT MATCHMAKING: We use attendee data to connect people before they arrive.

6

How do you help attendees connect with each other during the in-person event?* This field is required.

NO SUPPORT: Attendees are left to network on their own.

UNGUIDED SPACES: We offer happy hours or lounges, but no facilitation.

LIGHTLY STRUCTURED: We use tools like icebreakers or table topics.

FACILITATED CONNECTION: We organize structured, intentional activities based on attendee goals or interests.

7

How do you help attendees stay connected between in-person events?* This field is required.

RADIO SILENCE: We don’t engage until it’s time to promote the next event.

ANNOUNCEMENTS ONLY: We share updates and news, but don’t facilitate interaction.

SINGLE CHANNEL: We offer either virtual meetups or a community space.

MULTIPLE CHANNELS: We provide both live virtual events and a space for ongoing conversation.

8

What role does connection play in your ticket sales strategy?* This field is required.

CONTENT-ONLY: We sell tickets based on speakers and sessions.

ADDED BONUS: We mention networking as a secondary benefit.

VALUABLE FEATURE: We promote professional connections as a key reason to attend.

PRIMARY VALUE: We lead with community — showcasing the relationships and year-round value.

9

Name* This field is required.

First Name

Last Name

10

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11

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12

Conference Connection Score

13

Blog Tag?