• MRDT Stakeholder’s Survey

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  • Q2] In Tourism Big White Society’s five-year strategic business plan there were six goals that directly impacted the tourism industry. In 2024, how satisfied were you with Tourism Big White Society’s development, implementation and delivery of these goals?

    Please rate on a scale of 1 (I’m not satisfied at all) to 5 (I’m very satisfied). If you don't know please leave the answer blank.

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  • Q3] Tourism Big White Society strives to collaborate and be an inclusive, industry-driven organization. How do you rate the performance on the following ways of conducting business.

    Please rate on a scale of 1 (I’m not satisfied at all) to 5 (I’m very satisfied). If you don't know please leave the answer blank.

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  • MOVING FORWARD

    THE FUTURE OF TOURISM BIG WHITE SOCIETY

  • Q6] In your opinion, what are the top barriers to growth of the tourism industry in Big White? Provide up to three barriers.

  • Q7] How much potential to growth do you think each of the following tourism products and/or experiences have in Tourism Big White Society?

    Please rate on a scale of 1 (low potential) to 5 (high potential).

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  • Q9] The primary mandate of Tourism Big White Society is to represent the tourism industry at Big White, and to develop, support and promote tourism at Big White Ski Resort. To do so, Tourism Big White Society considers a wide range of tactical marketing and promotional activities. In your opinion, how much of a priority should Tourism Big White Society place on each of the following marketing activities?

    Please rate on a scale of 1 (not a priority) to 5 (essential).

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  • Q10] Destination marketing organizations take on a wide range of activities outside of marketing and promotion to help grow tourism in communities. This survey will be used to assist in Tourism Big White Society’s strategic planning. In your opinion, how much of a priority should Tourism Big White Society place on each of the following program areas?

    Please rate on a scale of 1 (not a priority) to 5 (essential).

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  • Q10] Destination marketing organizations take on a wide range of activities outside of marketing and promotion to help grow tourism in communities. This survey will be used to assist in Tourism Big White Society’s strategic planning. In your opinion, how much of a priority should Tourism Big White Society place on each of the following program areas?

    Please rate on a scale of 1 (not a priority) to 5 (essential).

  • A. Alberta = %
    B. BC = %
    C. Rest of Canada = %
    D. USA = %
    E. Overseas, Europe = %
    F.  Overseas, Australia/New Zealand = %
    G. Overseas, Other = %
    H. Don't know = %

  • Q12] What percentage of tourism revenue was generated in 2024 during each season?

  • A. Winter = %
    B. Spring = %
    C. Summer = %
    D. Fall = %
    E. Don't Know = %
    F. N/A= %

  • * If tourism revenue had increased or decreased, by what percentage? %

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  • Thank you for completing the survey.

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