2025 Ignite Social Media Trends Survey
Thank you for participating in Year 2 of this ANONYMOUS industry research! We’re happy to send you the results just for participating. It’s just 17 multiple-choice questions and should take roughly 5 minutes to complete. Thank you again.
How many people are on your social media team? (If someone spends 1/2 their time on social media and 1/2 on other tasks, count them as 0.5. Only count those in your organization, not agency or client team members.)
What social media management platforms/tools do you use? (Select all that apply)
Hootsuite
Sprout Social
Emplifi
HeyOrca
Sprinklr
Buffer
Later
Agorapulse
Hubspot
Khoros
We work directly in the platforms (natively)
Other
Generally speaking, what types of content perform best for your brand on social media? (Select up to 3)
*
Videos/Reels
Image Posts
Carousels
Text-only Posts
Infographics
Blogs/Articles
Stories
Live Streams
Link Posts
Other
What metrics are most important to measure the success of your social media efforts? (Select up to 3)
*
Engagements (likes, comments, shares)
Reach/impressions
Click-thru Rates
Conversion Rates
Follower Growth
Brand Sentiment
ROAS
ROI
Cost Per Lead/Cost Per Acquisition
Other
Which of the following channels do you currently support actively (by posting content and/or answering consumer comments/DMs)? (Select all that apply)
*
Facebook
Instagram
TikTok
YouTube
Reddit
Pinterest
X (Twitter)
LinkedIn
NextDoor
Threads
Bluesky
Other
Which of the following channels provides the most valuable results to your organization at the moment? (Select up to 3)
*
Facebook
Instagram
TikTok
YouTube
Reddit
Pinterest
X (Twitter)
LinkedIn
NextDoor
Threads
Bluesky
Other
What are your biggest struggles in social media marketing? (Select up to 5)
Creating content
Coming up with content ideas
Generating enagement
Getting budget
Getting executive buy-in
Getting approvals
Getting access to experts
Getting audience data
Being asked to post too much
Being asked to do too much
Analyzing results
Finding influencers
Setting strategy
Determining goals/key performance indicators
Other
Has the overall budget allocated to your team for social media marketing increased, decreased, or remained the same?
Increased
Decreased
Remained the same
Don't know
How would you describe your organization's (or principal client’s) budget for paid social media?
We don't have a paid social budget
We have a modest paid social budget, relative to the size of our organization
We have a moderate paid social budget, relative to the size of our organization
We have a significant paid social budget, relative to the size of our organization
Don't know
Do you use social media as a channel for customer support?
*
Yes
No
Don't know
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Next
How effective is social media for handling customer support inquiries?
Very effective
Somewhat effective
Not effective
Don't know
How much is AI (artificial intelligence) impacting your need for social media resources?
Significantly increasing the need
Moderately increasing the need
No impact
Moderately decreasing the need
Significantly decreasing the need
Don't know
In which of the following ways, if any, are you currently using AI to help with social media marketing? (Select all that apply)
AI-assisted text for social content
AI-generated imagery for social content
AI-assisted responses for engagement/replies
AI-assisted brainstorming for creative concepts or campaigns
We’re not currently using AI in any of these ways
Don't know
Other
How much does your leadership team value social media?
*
Highly values
Moderately values
Minimally values
Does not value
Are you happy with your career in social media marketing so far?
Very happy
Somewhat happy
Neither happy nor unhappy
Somewhat unhappy
Very unhappy
How long have you worked in social media marketing?
*
Less than 2 years
2 to 5 years
5 to 10 years
More than 10 years
Which best describes who you work for?
*
Agency/freelance/consultancy
Brand/business/non-profit
Other
Is the social media marketing you do primarily B2B or B2C?
B2B
B2C
Back
Next
Thank you! Would you like to receive a copy of the survey results?
*
Yes
No
Please provide your email address for sending you the survey results.
example@example.com
Thank You!
As soon as we've compiled the results, we'll provide you with a copy if you requested one above. Please hit SUBMIT below.
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