The Philadelphia Citizen's 2025 Audience Survey
1. On a scale of 1-5, with 1 being "not at all" and 5 being "very interested", how INTERESTED are you in the following types of news?
Rows
1
2
3
4
5
Local
Regional
National
International
2. On a scale of 1-5, with 1 being “not at all” and 5 being “very satisfied”, how SATISFIED are you of the following types of news?
Rows
1
2
3
4
5
Local
Regional
National
International
3. Where do you get your day-to-day news? (Select all that apply)
Local Television (6abc, NBC Philadelphia, CBS Philadelphia, or similar)
Local Radio Stations (KYW News, WHYY, WURD or similar)
National Cable News (MSNBC, Fox News, CNN, or similar)
Newspapers
Newsletters
Podcasts
Instagram
TikTok
Twitter
Bluesky
Facebook
Nextdoor
Threads
YouTube
Substack
4. Which one source of news outlet/media brand do you recommend to friends most often?
5. What TV news channels do you watch? (Select all that apply)
NBC News
ABC
CBS
CNN
MSNBC
FOX
PBS
None
Other
6. What kind of stories do you want The Citizen to cover? (Select all that apply)
Local politics
Business/Tech innovation
Gun violence, crime and public safety
Quality of life (potholes, trash, transportation)
Community development
Education
Economic opportunity
Environment
Health equity
Food and lifestyle
7. On a scale of 1-5, with 1 being "not at all" and 5 being "very important," how important are the following characteristics of a news organization?
Rows
1
2
3
4
5
Keeps me updated via newsletters or text alerts
Reliable information
Mission/values I align with
Diversity of staff and writers
No paywall
Easy to use web and mobile site
Tips on ways to get involved
Cool branding
Great member benefits
8. Did you vote in the 2024 presidential election?
Yes
No
Prefer not to say
9. How are you most likely to engage with The Citizen? (Select all that apply)
Attend events
Read articles on The Citizen’s website
Follow The Citizen on social media
Watch The Citizen’s videos
Read The Citizen’s weekly newsletter
Donate to The Citizen
Become a Citizen or Super Citizen member
Do something based on a “Do Something” call to action
10. I would donate to The Citizen if … (Select all that apply)
I had more disposable income
I already donate
I knew exactly what my dollars were going to support (a specific ask)
There were more membership options or benefits
I had a personal connection to The Citizen
I saw more impact
I received more recognition
Other
11. How do you feel the Citizen could better serve you? (Open-ended)
12. What is your zip code?
13. What is your race?
African American/Black
Caucasian/White
Asian or Pacific Islander
Native American
Latino/a
Mixed race/multiracial
Prefer not to say
Other
14. Are you of Hispanic descent?
Yes
No
15. What is your household income?
Under $32,000
$32,001-$55,000
$55,001-$95,000
$95,001-$150,000
$150,001-$250,000
$250,000+
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