Fractional CMO Application

Fractional CMO · Fully remote

DogConnectors works only with pet brands, and we've worked with 300+ of them.

You'll be the CMO for 8 to 10 pet brands at once. You set the plan and run every channel yourself. That means Meta, TikTok and Google ads, Klaviyo email and SMS, and the Shopify site and CRO. For email, you plan the month and write the copy, our designers build the emails from your briefs, and you set them up in Klaviyo.

We used to split Meta, Google, email and website builds across separate specialists. This role brings all of it under one owner, backed by a Creative Strategist, our playbooks and AI tools our team built, mostly on Claude.

Fractional means each brand gets a share of your week, and you do the work on every one.

What you'll own and what you need

WHAT YOU'LL OWN

• Growth for 8 to 10 pet brands
• Meta, TikTok and Google. Structure, budgets, testing and daily pacing
• Klaviyo email and SMS. Flows, segments and the monthly email calendar. You plan the month and write the copy. Our designers build the emails from your briefs, and you set them up in Klaviyo
• The Shopify site. Product pages, landing pages, bundles and CRO tests
• Creative direction. You brief the Creative Strategist and decide what runs
• The client. A weekly written update for every brand and strategy calls with founders

WHAT YOU NEED

• You've run Meta yourself for several ecommerce brands at once and owned the results, from building and structuring accounts from scratch to scaling them
• You've run TikTok Ads and Google Ads too, even if Meta is your strongest
• You've run Klaviyo email and SMS yourself and can show the revenue your flows, campaigns and segments brought in
• You can plan a month of email campaigns for a brand and write copy and briefs a designer can build from
• You've run Shopify page tests and can say what moved conversion rate and what didn't
• You judge a brand on MER, new-customer CAC and margin before platform ROAS
• You write hooks, headlines and ad copy that sell
• Claude or a similar AI tool is part of your daily work, and you check what it gives you
• You're at ease leading calls with founders and keeping 8 to 10 brands on schedule

Tools, pay and setup

TOOLS

Meta Ads Manager, TikTok Ads, Google Ads, Klaviyo, Shopify, Claude, Higgsfield, Google Workspace, Slack and Asana.

PAY AND SETUP

• Competitive salary with solid performance bonuses
• Fully remote
• Available 9 AM to 5 PM Eastern, with some flexibility
• Onboarding on our playbooks and SOPs
• Room to lead a team as the agency grows

BEFORE YOU START

Plan on about 45 minutes, plus a Loom of 3 minutes or less. Have these ready.

• Two of your best results, with dashboard screenshots if you can share them
• Your resume
• A few minutes to record the Loom

Page 3 has a short work sample. Keep answers short and specific.

Our values

Act As An Owner. Catch the problem before anyone asks, and fix it so it stays fixed. If you don't know the answer, go find it.

Client-Obsession. Learn each client's brand, product and what has already worked for them. Remember the small things and celebrate their wins.

Speed & Execution. Pick what matters most this week and ship it. Say plainly what won't get done.

Our Word Is Everything. If we said Thursday, it ships Thursday. Some weeks that means a late night, and we'd rather tell you now.