Growth Strategist Application

DogConnectors is hiring a Growth Strategist - the future of how DTC pet brands scale profitably and efficiently.

We're looking for someone who can fully own the growth process for a portfolio of pet brands - leading paid media, creative development, basic landing page optimizations, and client relationships - all while leveraging proven templates, systems, and internal resources.

If you're a builder, a thinker, and someone who thrives on being the driver of real business results - read on.

ABOUT US:

DogConnectors is a performance-driven agency built exclusively for pet brands. We have helped scale 45+ DTC pet brands using paid social, CRO, email marketing, and strategic growth systems.

We are rapidly evolving our model to empower Growth Strategists - operators who oversee and drive all major levers of brand success, supported by a systems-first approach.

ROLE SUMMARY

You'll manage a portfolio of 6-8 pet brand clients.

You will act as the primary growth owner - running Meta ads, using Al-driven creative tools, updating landing pages through templates, working across email marketing, and most importantly, building strong, strategic client relationships.

You'll be trained and supported with systems, but your success depends on your ability to own the strategy, execution, and communication for your brands.

WHAT YOU'LL OWN:

Meta Advertising: Build, manage, and optimize Meta ad campaigns across multiple brands. 

Creative Development: Use AI tools like Icon.Me to generate videos and statics ads

Landing Pages: Customize Replo website templates with strategic copy and visual assets

Client Communication: Lead weekly strategy calls, deliver performance reports, proactively problem-solve

Strategic Offer Testing: Plan and launch new offers, landing page angles, creative

Cross-Channel Understanding: Collaborate with Google Ads, Chewy Ads, SEO, and Direct Mail teams (little to no execution required, but basic working knowledge expected)

SKILLS & EXPERIENCE

• 2+ years experience in eCommerce media buying (Meta platform required).
• Strong client communication, relationship management, and presentation skills.
• Direct response creative sense: strong ability to write hooks, headlines, and ad copy.
• Working knowledge of Shopify platform operations (checkout, apps, reporting, etc
• Familiarity with basic CRO and landing page best practices
• Basic understanding of Google Ads, Chewy Ads, SEO, and Direct Mail concepts (most execution handled by specialized teams)
• Comfortable using Al creative generation tools (Icon.Me or similar)
• Organized, accountable, and capable of managing 6-8 brands without confusion
• Ability to set up Meta ad accounts from scratch and structure properly

• Bonus: Familiarity with Klaviyo email marketing and segmentation logic
• Bonus: Experience with Figma or basic design editing platforms like Canva

WHO YOU ARE:

• You believe the best client outcomes come from clear communication and complete ownership. 
• You like structure and follow documented processes, but can problem-solve when needed. 
• You move fast, execute cleanly, and adapt quickly to feedback.
• You take pride in seeing brands grow because of your efforts.
• You want to be part of an organization that is building a better way to grow DTC brands.

TOOLS YOU'LL USE:

• Meta Ads Manager
• Icon.Me (for creative generation)
• Replo (for landing pages, supported by Figma templates)
• Klaviyo (basic familiarity helpful)
• Google Suite (Docs, Sheets, Slides)
• Slack, Asana (for team communication and task management)

LOGISTICS:

• FULLY REMOTE
• Core hours: 9 AM-5 PM Eastern Time availability window (flexibility offered)
• Work across a portfolio totaling up to $100,000+ per month in ad spend
• Full training provided on internal SOPs, creative systems, and growth frameworks
• Competitive salary with performance incentives
• Pathway to leadership and scaling opportunities inside a growing agency

 

Our Ideal Candidate

Creative-First Thinker:

You have a strong creative foundation — you’ve worked with ad creatives, copywriting, and storytelling at a high level. You understand how great visuals, strong hooks, and emotional narratives directly drive performance. (Experience designing, directing, or building creative assets — even at a smaller brand or agency — is highly valued.)

Full-Funnel Strategist, Not Just a Buyer:
You’re comfortable owning a brand’s growth strategy — from optimizing creatives and updating website pages to suggesting offers and refining messaging based on data. This role spans creative (using icon.me for video generation), website optimization (via Replo templates), basic email insights, and client-facing growth strategy.

High Client Emotional Intelligence:
You’re a clear communicator and strong relationship builder. You think like a business owner, feel confident leading strategic conversations, and can navigate founder-level discussions with ease.

Organized and Process-Oriented:
You thrive in structured systems. You follow SOPs and documentation closely — but you also know when to use judgment, adapt, and think outside the box when a situation calls for it. (We’ll train you on our evolving SOPs.)

Hands-on with AI + Tools:
You’re comfortable using tools like icon.me and Replo — not as a designer or coder, but as a strategic operator who can assemble, tweak, and launch creative assets effectively.

Platform Knowledge:
You know Meta ads inside and out. Bonus points if you’re familiar with Google ads, Chewy ads, Klaviyo, or basic SEO — but you won’t manage those directly. You’ll just need to collaborate intelligently with the teams who do.

OUR CORE VALUES: 

Act As An Owner - To blame someone else is to admit you are powerless. You are obsessed with finding a solution. Be proud of yourself! But a solution is just the beginning. Now it's time to make sure it performs and does not fall apart a few weeks later, and keeps up with the times. You should be the first to uncover inefficiencies and evolving solutions. If you do not know the answer, you need to find the answer. You are the owner, after all. Complaining and excuses will not be tolerated. Anything that is worth doing is always worth doing well and with the highest standards.

Client-Obsession - We are obsessed with our clients to the point where some may call it, "unhealthy". We remember the little things that have nothing to do with their business or goals. We celebrate their growth and their wins. And most importantly, we go deep to solve hard problems that will unlock big wins for their business. We do not do busy work to feel like we are accomplishing something. Winners win, losers lose. Speed & Execution - Stay focused on what really matters and clarify what we won't do. Simplify the way we work, eliminate bureaucracy and remove obstacles.

Our Word Is Everything - We keep our word at all cost. Without holding our word, how can we take ourselves serious? Our partner? Our health? Friends? How can clients trust our input? We gain trust with our team and clients by holding our word. There will be late nights to execute our word. It is the responsibility of holding our word.