Game Metrics Form
Please fill out this form to share your current performance data and results from previous campaigns. This information will help us establish a strong starting point and select the most effective testing strategy for your game.
Email
*
Your App URL
https://play.google.com/store/apps/details?id=YOURID --OR-- https://apps.apple.com/app/YOUR-ID
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App Metrics
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Do you know your app’s metrics?
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Yes
No
Please provide the following metrics (if available):
Retention on Day 1 (US / WorldWide)
Retention on Day 7 (US / WorldWide)
Retention on Day 30 (US / WorldWide)
Average Daily Playtime per User (in minutes)
DAU (US / WorldWide)
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User Acquisition Campaigns
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Have you recently launched any User Acquisition (UA) campaigns?
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Yes
No
UA Campaign Start Date
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Month
-
Day
Year
UA Campaign End Date
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Month
-
Day
Year
Targeted Geographies (Geos)
Cost Per Install (CPI) in USD
Average Revenue Per User (ARPU) in USD
Which Mobile Measurement Partner (MMP) did you use?
Which metric was the campaign optimized for?
What was your payback period? (in days)
Which ad sources were used?
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Monetization Setup
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What is your Expected Income Distribution? (Ads vs In-App Purchases)
Which Ad Mediation Platform are you currently using?
Which Ad Formats are already integrated into your app?
Banner
Interstitial
Rewarded Video
Native
Other
Which Ad Mediation platform will you use during the Appodeal Test Campaign?
Appodeal
Other
Do you have a Facebook Ad Account already connected to your Monetization Setup?
(It's not a technical requirement for the Soft Launch)
Do you already have Facebook ad creatives ready for the Soft Launch?
(It's not a technical requirement for the Soft Launch)
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