Gold Standard Application Form

Gold Standard Application Form

Welcome to the Atlas Stone Gold Standard Accreditation Application

Thank you for your interest in achieving the Atlas Stone Gold Standard Accreditation, a trusted mark of excellence in sustainability, guest experience, and staff welfare across the hospitality industry.

This form is your first step toward joining a growing network of hotels committed to raising the standard of modern hospitality.

How the Process Works:
- Complete this application form in full, including document uploads where requested.
- Once submitted, an accreditation advisor will contact you to discuss your application and next steps.
- You will receive an Accreditation Agreement via email for signature.
  All supporting documentation will be reviewed by a trained assessor.
- A mystery inspection will be arranged to validate your standards in real time. At checkout, our assessor will make themselves known, and the hotel agrees to waive or refund the cost of bed and breakfast.
What You'll Need:

To complete this form, please ensure you have the following documents ready:

Sustainability Policy
Staff Welfare or HR Policy
Guest Experience Reports (if available)
Any other supporting documents or images you wish to include
You can save your progress and return to the form later if needed.

Click “Next” to begin your application.

We look forward to learning more about your hotel and welcoming you into the Atlas Stone community.

SECTION 1: HOTEL DETAILS

Please fill in the following field with your hotel details.
Hotel Name*
Full Hotel Name
Address*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Website*
Hotel Website
Number of Rooms*
Total rooms in establishment
Full Name of Contact Person*

First NameMiddle NameLast Name
Job Title of Contact*
Email of Contact*
example@example.com
Phone Number*
Phone Number

SECTION 2: GUEST EXERPENCE

This section aims to evaluate service quality, cleanliness, and experience design.
Describe how your hotel delivers exceptional guest experiences.*
Upload recent guest feedback reports or summaries*

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File upload – optional but encouraged Cancelof
Average Guest Review Score (across OTAs like Booking.com, Google, Tripadvisor, etc.)*
Do you conduct internal guest satisfaction surveys?*

YesNo
If Yes: Please upload the latest results.

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Describe how your staff is trained to deliver a consistent guest experience. *
What is your current staff-to-room ratio?*

SECTION 3: SUSTAINABILITY

This section aims to confirm active sustainability efforts and policies.
Upload your Sustainability Policy*

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Required – File Upload Cancelof
Do you hold any other sustainability certifications? (e.g., Green Key, EarthCheck, etc.)*
Please describe at least 3 sustainability initiatives currently in place at your hotel.*
Do you track and report on carbon emissions, water usage, or waste?*

YesNo
If Yes: Upload a copy of your most recent report

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Do you use renewable energy sources?*

YesNoPartial
Please explain your current hotel energy mix, and any plans you have in place to improve in the future.*
Is your supply chain locally or ethically sourced where possible?*

YesNo
Please explain how you manage your supply chain and considerations taken when choosing suppliers.*

SECTION 4: STAFF WELFARE

This section aims to understand how the hotel supports staff wellbeing and rights.
Upload your Staff Welfare or Employee Rights Policy *

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Describe how your hotel supports staff wellbeing. *
Do you provide staff with access to mental health or wellness services?*

YesNo
Optional explanation of these services.
What is your average staff retention rate (last 12 months)?*
Number or % if known
Do you have a system for regular staff feedback or anonymous surveys?*

YesNo
Upload if available

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Describe your staff onboarding and training processes. *

SECTION 5: SUPPORTING EVIDENCE & SHOWCASE

This is your opportunity to stand out. Please share any additional materials that demonstrate the excellence, care, and creativity behind your guest experience, staff culture, and environmental approach.
Upload up to 5 photos that showcase your hotel’s excellence.*

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(e.g., service moments, staff interaction, sustainable features, design highlights, guest activities)(File upload – multiple allowed) Cancelof
Additional Supporting Materials (optional):

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Upload any of the following if you feel they strengthen your application: Guest testimonial videos Internal staff recognition schemes, Press features or media coverage, Community initiatives or partnerships, Guest welcome materials, in-room experiences, or design concepts (File upload – multiple allowed) Cancelof
Your Story: Tell us what makes your hotel truly special.
Use this space to share your vision, ethos, or a standout moment that captures the spirit of your hotel.

SECTION 6: DECLARATION & FINAL STEPS

Please read and confirm the final declarations to complete your application.
Would you like to be considered for Atlas Stone press features or case studies?*

YesNo
Mystery Inspection Agreement:

I understand that a mystery inspection will be arranged as part of the assessment process. I agree that, upon completion of the inspection, the assessor may reveal themselves at checkout. I confirm that the cost of bed and breakfast for one night will be waived or refunded.
Information Accuracy:*

I confirm that all information provided is accurate and up to date.
Contact Authorisation:*

I consent to being contacted by Atlas Stone for updates regarding this application and potential media or case study features.
Name of Applicant *
Signature (digital or typed)*

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