• Go to market scorecard.

    Fill out this 5 minute short survey to assess the market readiness of your innovation. 

  • Personal and Organisation Details 

  • Ready to go?

    This scorecard has 7 bite-sized sections (3 questions each) and takes under 5 minutes to complete.

  • Section 1: Unmet Need & Market Research

    3 Questions
  • Have you conducted thorough stakeholder research in your chosen application fields (e.g. with clinicians, patients & budget holders)?*
  • Have you clearly defined your target market, or markets?*
  • Have you identified competitors and do you understand how your innovation better addresses the markets needs?*

  • Section 2: Intellectual Property Strategy 

    3 Questions
  • Do you have a clearly defined Intellectual Property Strategy*
  • Have you conducted prior art searches to establish the scope and likelihood of obtaining IP protection*
  • Have you filed any registrable IP protection for your innovation (e.g. patent filings, designs, trademarks etc)?*

  • Section 3: Funding and Investment 

    3 Question
  • Are you currently seeking funding & investment to take your idea forward?*
  • Do you have a clearly defined value proposition for funders & investors?*
  • Do you have well prepared and tested investor presentations, business plans and financial forecasts?*

  • Section 4: Technology 

    1 Question
  • What is your current Technology Readiness Level (TRL)?*

  • Section 5: Regulatory Compliance 

    3 Questions
  • Do you have a clear regulatory strategy for reaching your chosen market.*
  • Have you established whether your innovation is considered is a medical device, in-vitro diagnostic or software/AI as a medical device?*
  • Have you established what testing you will require to demonstrate the safety and efficacy of your innovation?*

  • Section 6: Effectiveness, and Value Proposition

    3 Questions
  • Do you feel you have enough evidence to convince stakeholders within a healthcare system to purchase your product?*
  • Have you collected sufficient clinical data through pilot trials or evaluations to demonstrate cost effectiveness and value proposition*
  • Have you conducted an independent health economics assessment to demonstrate the cost-effectiveness of your technology.*

  • Section 7: Procurement Readiness 

    3 questions
  • Do you have a clearly defined go to market strategy?*
  • Have you identified suitable procurement or reimbursement routes for your product/service?*
  • Do you have sufficient documentation in place to comply with public sector tender requirements?*
  • Should be Empty: