The 2025 Awards Sector Insight Survey

Role-Specific Questions
To make sure we capture the most relevant insights, the next section includes a few tailored questions based on your role in the awards sector.

We understand many people wear multiple hats in the awards space. Please tick all the roles that apply to your involvement—this will help us tailor the next section of questions to match your experience.
Do you… (Select all that apply)*

Organise AwardsSponsor AwardsEnter AwardsJudge AwardsDo you see yourself as an active stakeholder?
If yes to stakeholder - please choose
Organisers - How many award events do you organise annually?*

12–56–10More than 10
Organisers, what are your primary revenue streams? (Select all that apply)*

Entry feesSponsorshipsTicket salesWe do not organise our awards for revenue purposesOther
What type of awards do you organise? (Select all that apply)*

B2BB2CInternal company awardsOther
Organisers, which technologies do you currently use in managing your awards? (Select all that apply)*

Online entry & judging platformOnline table/ticket sales platformOnline seating/table planningWe Manually Process entries and TicketsEnd-to-end awards software for all aspects of the awards cycleNoneOther
Organisers, which technologies do you currently use in managing your awards? (Select all that apply)*

Online entry & judging platformOnline table/ticket sales platformOnline seating/table planningWe Manually Process entries and TicketsEnd-to-end awards software for all aspects of the awards cycleNoneOther
Sponsors - How many award events have you sponsored in the past year?*

12–56–10More than 10
What type of awards do you sponsor? (Select all that apply)*

B2BB2CInternal company awardsOther
Sponsors, what are your primary objectives for sponsoring awards? (Select all that apply)*

Brand visibilityNetworking opportunitiesCorporate social responsibilityLead generationOther
What mainly determines your choice of what awards to sponsor?*

Brand recognition of awardsMarket affiliationLead generationCompetitive advantageOther
How do you measure the ROI of your sponsorships?*

Media coverageLead conversionsBrand recognition surveysWe do not measure ROIOther
Entrants - How many award events have you entered in the past year?*

12–56–10More than 10
What type of awards do you enter? (Select all that apply)*

B2BB2CInternal company awardsOther
What motivates you to enter awards? (Select all that apply)*

Industry recognitionMarketing opportunitiesTeam moraleFeedback from judgesOther
What challenges do you face when entering awards? (Select all that apply)*

High entry feesTime-consuming application processLack of feedbackPerceived bias in judgingUnclear return on investment compared to the time and cost of entering.Other
Judges - How many award events have you judged in the past year?*

12–56–10More than 10
What type of awards do you judge? (Select all that apply)*

B2BB2CInternal company awardsOther
Judges, what criteria do you prioritize when evaluating entries? (Select all that apply)*

InnovationImpactPresentation qualityAlignment with category objectivesOther
What motivates you to judge this particular awards programme? (Select all that apply)*

To support excellence in the industryTo give back to the communityTo expand my professional networkTo gain insight into emerging trends and innovationsTo elevate my professional profileI was invited personallyOther
What do you find most rewarding about being a judge?*

Alignment with my values or industryReputation of the awards or organisersClarity and fairness of judging criteriaTime commitment and schedulingHonorarium or incentivesWhether peers or colleagues are involvedPrior positive experience with the programmeOther
How important is the following when deciding whether to accept a judging role?

(Rate each on a scale: Not important / Somewhat important / Important / Very important)
Clarity of role expectations

1

2

3

4

5

1 is Not Important, 5 is Very Important
Length and number of entries to review

1

2

3

4

5

1 is Not Important, 5 is Very Important
Access to past examples of scoring rubrics

1

2

3

4

5

1 is Not Important, 5 is Very Important
Technical support during the judging process

1

2

3

4

5

1 is Not Important, 5 is Very Important
Ability to provide constructive feedback

1

2

3

4

5

1 is Not Important, 5 is Very Important
What could prevent you from committing to a judging role this year?*

Lack of time or scheduling conflictsInsufficient clarity about the processLack of relevance to my expertiseUnsatisfactory experience in the pastNo recognition or incentivePrefer to take a break this yearOther
What improvements would you like to see in awards judging processes?*
What part of the awards programme requires the most time or resources from your team, and why?*
Organisers, where do you think there is a reliance on manual work that could be automated or streamlined?*
What improvements would you like to see in awards process as an organiser?*
Organisers, what aspects of awards are hardest to measure or prove ROI for?*
Stakeholder - How many award events do you manage annually?*

12–56–10More than 10
Stakeholders, what are your primary revenue streams? (Select all that apply)

B2BB2CInternal company awardsOther
Stakeholders, what type of awards do you manage? (Select all that apply)**

B2BB2CInternal company awardsOther
What are the top three challenges you face as an stakeholder? (Select up to three)*

Attracting quality entriesSecuring sponsorsEnsuring judging transparencyManaging event logisticsAdopting new technologiesToo much administration timeAchieving and reporting on ROI/revenue targetsOther
Stakeholders, which technologies do you currently use in managing your awards? (Select all that apply)*

Online entry & judging platformOnline table/ticket sales platformOnline seating/table planningWe Manually Process entries and TicketsEnd-to-end awards software for all aspects of the awards cycleNoneOther
Stakeholders, where do you think there is a reliance on manual work that could be automated or streamlined?*
Stakeholders, what aspects of awards are hardest to measure or prove ROI for?*

The 2025 Awards Sector Insight Survey

Role-Specific Questions

How important is the following when deciding whether to accept a judging role?